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vs people-enrichment for go-to-market teams

soulscrape vs Clay.

Clay enriches lead records for outbound. Soulscrape writes a cited dossier on how a person thinks. Different questions, different outputs.

what Clay is.

Clay is a data-enrichment platform for go-to-market teams: it pulls firmographic and contact data from dozens of providers into a spreadsheet-style table, adds AI research columns, and feeds outreach sequences. Its unit of work is the lead record — a person as a row of fields for a pipeline.

where they differ.

Soulscrape's unit of work is the person. It doesn't fill columns; it writes a dated, cited dossier on how someone decides, argues, and changes their mind — built by your agent from evidence you authorize, and publishable as a public index. Clay answers 'who should we email and what do we know about their company'; soulscrape answers 'how does this person think, and where's the evidence.'

which one fits.

choose Clay when

  • You run outbound or RevOps and need enrichment at spreadsheet scale.
  • You want contact data — emails, titles, firmographics — from providers.
  • Your output feeds sequences, CRMs, and scoring workflows.

choose soulscrape when

  • You want a model of a person's beliefs, decisions, and style — cited, dated, revisable.
  • Your reader is an agent or a human who needs to understand someone, not score them.
  • You want to publish the result as a remixable public index, not a private table.
  • You need evidence boundaries: authorized sources only, no bypassed access, contradictions kept.

see for yourself.

Browse a published dossier, check the packet reference, or read what people use dossiers for.