# midjourney: side quests

> the pursuits around the lab — leap motion, a print magazine, niji, patchwork, midjourney tv, the hardware program, and the union square scanner.

- 2010–2021 — [leap motion](https://www.ultraleap.com) (holz, handed-off): leap motion — holz and buckwald's twelve-year hand-tracking company: the ~$80 controller, orion vr tracking, the open-source project north star headset, two collapsed apple acquisitions, then the ~$30m sale to ultrahaptics (ultraleap) in 2019. holz stayed cto until ~august 2021. 'the right product at the wrong time' — and the spatial-computing agenda midjourney inherited. (sources: [ocuspec history, rounds, acquisition](https://en.wikipedia.org/wiki/Leap_Motion), [~$30m sale](https://www.theverge.com/2019/5/30/18645604/leap-motion-vr-hand-tracking-ultrahaptics-acquisition-rumor), [the apple acquisition talks](https://www.businessinsider.com/apple-leap-motion-acquisition-talks-fell-through-2018-10), [we're already profitable](https://www.theregister.com/software/2022/08/01/holz-founder-of-ai-art-service-midjourney-on-future-images/1198009), [2d→3d strategic read](https://press.farm/midjourneys-next-act-why-david-holz-is-shifting-the-platform-from-image-prompts/))
- 2020– — society for science (holz, continuing): society for science — holz joined the national leadership council in 2020 and is now a board of trustees member; midjourney sponsors regeneron isef's 'technology enhances the arts' award, and holz attended isef 2025. he is a 2006 isef alum — the circle closed. (sources: [unc/nasa/max planck](https://www.societyforscience.org/alumni/notable/david-holz/), [isef alum interview](https://www.societyforscience.org/blog/from-isef-to-midjourney-founder-david-holz/), [holz at isef 2025](https://www.youtube.com/watch?v=TsCxyMNP5Rk))
- 2023-03– — midjourney magazine (company, continuing): midjourney magazine — a $4/mo print zine of top-rated community images plus interviews, announced the same day as v5. holz: 'we thought it would be fun, and the community agreed, so we did it.' an ai lab shipping ink on paper. (sources: [magazine $4/mo](https://www.forbes.com/sites/mattnovak/2023/03/15/ai-image-tool-midjourney-launches-magazine/), [holz fun quote](https://gizmodo.com/ai-midjourney-free-ai-art-launches-magazine-1850229973))
- 2022-11– — [niji・journey × spellbrush](https://nijijourney.com) (company, active): niji・journey — the anime/2d model line and ios/android app co-built with spellbrush, the sf/tokyo yc-w18 studio behind waifu labs and arrowmancer (~30 people; cory li, ruwen liu, haitao mao). closed beta november 2022; niji 5, niji 6, niji v7 followed. the collaboration's terms are undisclosed. (sources: [niji journey closed beta](https://gigazine.net/gsc_news/en/20221115-niji-journey/), [yc w18](https://www.ycombinator.com/companies/spellbrush), [cory li, ruwen liu, haitao mao](https://yespress.io/spellbrush), [niji v7](https://updates.midjourney.com/niji-v7/), [niji = spellbrush collaboration mechanics](https://tokenizedhq.com/midjourney-niji-journey/), [spellbrush×midjourney mobile app](https://www.producthunt.com/p/niji-journey/niji-journey))
- 2024-05– — rooms (company, continuing): rooms — private collaborative web spaces (for members past 100 images) mirrored to discord channels. the community's first home on midjourney's own property, a year before the web opened to everyone. (sources: [rooms for ≥100-image members](https://updates.midjourney.com/create-with-friends-in-private-rooms/))
- 2024-12– — [patchwork](https://patchwork.midjourney.com) (kreminski, active): patchwork — the storytelling lab's multiplayer infinite canvas for worldbuilding, mixing llms and image models; research preview december 2024 under max kreminski. the world-model agenda's first public artifact. (sources: [patchwork launch](https://updates.midjourney.com/patchwork-research-preview/), [max kreminski, storytelling lab](https://www.tomsguide.com/ai/ai-image-video/midjourney-patchwork-is-a-new-ai-image-world-builder-and-i-dont-get-it))
- 2025-07– — [midjourney tv](https://midjourney.tv) (company, active): midjourney tv — a 24/7 stream of top community-made videos at midjourney.tv and on youtube, plus personalized feeds. the v1 video model's built-in programming. (sources: [midjourney tv + personalized feeds](https://updates.midjourney.com/personalized-feeds-and-midjourney-tv/), [video options + moodboards](https://updates.midjourney.com/new-video-options-and-a-home-for-moodboards/))
- 2024–2026 — the 'orb' hardware program (abbas, continuing): the hardware program — abbas hired december 2023; 'we're officially getting into hardware' august 2024; office-hours reporting described 3d data capture and a project nicknamed 'orb.' what it produced was not a consumer device but the medical scanner — whether 'orb' survived as a separate track is unconfirmed. (sources: [ahmad abbas hire](https://the-decoder.com/apple-vision-pro-engineer-to-build-the-mid-journey-orb/), [officially getting into hardware aug 28](https://petapixel.com/2024/08/29/midjourney-teases-hardware-product-hires-apple-vision-pro-headset-engineer/), [hardware team launch](https://the-decoder.com/midjourney-details-plans-for-ai-video-model-and-officially-launches-orb-hardware-project/), [office-hours 3d/enterable images](https://www.tomsguide.com/ai/ai-image-video/midjourney-is-building-the-holodeck-new-ai-model-lets-you-enter-3d-images))
- 2026-06– — [midjourney medical and the scanner](https://www.midjourney.com/medical) (company, active): midjourney medical — the 'secret hardware project' revealed june 17, 2026: the midjourney scanner, a water-immersion full-body ultrasound-ct on 40 butterfly network modules (~½mm tissue detail, one-minute scan goal), plus a 24/7 spa at 300 grant ave, union square — 23,000 sq ft, four floors, ten-year lease, opening target end-2027. butterfly's sec filing pegs the supply agreement at $74m over five years. roadmap claims — 50,000+ scanners by ~2031, 'avoid 30% of all deaths' — are company goals, not results. (sources: [midjourney medical announcement](https://www.midjourney.com/medical/blogpost), [butterfly network partner](https://www.theregister.com/ai-and-ml/2026/06/18/midjourney-pivots-from-ai-image-generation-to-body-scanning-medical-spa-where-patients-bathe-in-golden-light/5258429), [23k sqft, 4 floors, 10-yr lease, jll](https://therealdeal.com/san-francisco/2026/06/22/midjourney-health-scanning-startup-leases-at-union-square/), [300 grant](https://sfstandard.com/2026/06/19/midjourney-spa-union-square-body-scanner/), [scanner details](https://www.theverge.com/ai-artificial-intelligence/952011/midjourney-medical-ai-ultrasound-scan))
- 2024– — the holodeck / the sims (company, continuing): the holodeck — office-hours reporting describes a 3d world project (~60fps camera-motion rendering, separate from the video model) and the long-game 'sims' vision: 'the final creative medium,' where there's 'no hard distinction between creators and players.' unshipped as of september 2026. (sources: [office-hours 3d/enterable images](https://www.tomsguide.com/ai/ai-image-video/midjourney-is-building-the-holodeck-new-ai-model-lets-you-enter-3d-images), [world simulation office-hours quotes](https://www.tomsguide.com/ai/ai-image-video/midjourney-announces-plans-to-create-an-ai-world-simulation-tool-in-full-3d), [sims/final-medium verbatim quotes](https://levelup.gitconnected.com/david-holz-shared-his-long-term-midjourney-vision-open-real-time-virtual-world-c8a811f30901))
- 2023-05 — the china episode (company, ended): midjourney china — the murky episode: a wechat post from a nanjing joint venture announced a qq-based beta and was deleted; april office-hours notes had mentioned qq expansion and channel admins reportedly confirmed a closed beta. whether an official qq beta persisted was never resolved in reporting. (sources: [midjourney china qq episode](https://techcrunch.com/2023/05/16/midjourney-comes-to-china/), [office-hours notes on qq](https://www.scmp.com/tech/policy/article/3220909/midjourneys-fate-china-air-after-wechat-post-announcing-beta-test-local-services-vanishes))
- 2022– — the recap writers (community, active): the recap ecosystem — no official office-hours transcripts exist, so the record lives in community writeups: nick st. pierre's relays, imagine weekly, 'enthusiastically midjourney,' and the linkedin/medium recap circuit. 'miss journey' — the recurring default female face in early models — is the community's own coinage. (sources: [office-hours recap](https://www.imagine-weekly.com/p/midjourney-office-hours-highlights-october-23rd), [good enough quote re: sora](https://www.linkedin.com/pulse/midjourney-do-you-want-recap-brian-sykes-jacrc), [banu güler cdo](https://medium.com/enthusiastically-midjourney/midjourney-info-27-week-of-august-10th-2026-9e774efea55c), [notes 2022-09-07 office-hours recording](https://www.antoinebuteau.com/lessons-from-david-holtz/), [an engine for the imagination](https://www.theverge.com/2022/8/2/23287173/ai-image-generation-art-midjourney-multiverse-interview-david-holz))
- 2021– — the moderator corps (community, continuing): the volunteer moderator corps — ~40 guides and moderators listed by handle on the 2022 about page, keeping order in what became the largest server discord ever hosted (~21m members). discord had to engineer past its own 1m-member cap to hold it. (sources: [the 2022 about page (cached)](https://honeycomb.eurom.pt/pt/a/a09abe30ab9c7b218be4d56d105070276c8406ae/cache), [1m-member cap breach](https://discord.com/build-case-studies/midjourney), [~21m largest server](https://blog.pnly.io/midjourney/))

AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

Canonical page: https://hraness.com/midjourney/side-quests


Published by @ben in profile revision 1.
Original document: https://hraness.com/midjourney/side-quests
Original credited author: Hraness
AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

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````