Public dossier section · @ben
people
This is @ben's profile revision 1. The original date and editorial confidence below are attributed to its publisher, not independent verification.
Original credited author: Hraness
AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.
Back to the full profile · Markdown version · Original document
Published text
midjourney: people
david holz and the people around midjourney — the leap motion cofounder, the staff and advisors, and the community that writes the record.
the people
- david holz (founder, davidsHolz): founder — he prefers it over ceo: 'ceo sounds very businessy, and we're not very businessy. we're an applied research lab that makes products.' southern florida tinkerer; a high-school microphone-array project took him to isef 2006 (he lost 'to somebody who cured a disease'). physics and math at unc, an applied-math phd he left while doing nasa langley and max planck research; then twelve years at leap motion — cofounder, cto through the 2019 ultraleap sale — before starting midjourney in august 2021 to escape 'a big venture-backed company.' runs near-weekly wednesday office hours on voice with ~1,000 listeners; society for science trustee. (sources: an engine for the imagination, we're already profitable, the consent answer, holz 23, florida tinkerer, isef mic project, unc/nasa/max planck, waic remarks)
- michael buckwald (co-founder): the leap motion cofounder — holz's friend since middle school in florida, ceo through the controller launch, the collapsed apple talks, and the 2019 sale to ultrahaptics, at which point he departed. he is not a midjourney founder; he belongs to the prehistory. (sources: founding story, ~$30m sale, ocuspec history, rounds, acquisition)
- ahmad abbas (team): head of hardware, joined december 2023 (revealed february 2024) — ex-apple vision pro engineering manager (~5 years), ex-neuralink (~9 months), ex-leap motion (~4 years). the team's early focus was 3d data capture; 'orb' was the reported project nickname. the program culminated in the june 2026 midjourney medical / scanner reveal. (sources: ahmad abbas hire, corroboration, head of consumer hardware, hardware team launch)
- max kreminski (team): head of the storytelling lab — leads patchwork, the multiplayer infinite-canvas worldbuilding research preview launched december 2024: the first public artifact of the world-model agenda. (sources: max kreminski, storytelling lab, patchwork launch)
- banu güler (team): chief design officer by august 2026 — co-star co-founder and longtime holz friend; surfaced publicly co-hosting office hours with duncan wilson while holz was away. (sources: banu güler cdo)
- duncan wilson (team, nacnud): web team lead — co-hosted the august 2026 office hours covering v8.1 draft mode and site-redesign items in alpha. (sources: banu güler cdo)
- the 2022 roster (team): the archived about page listed eleven full-time people: holz as executive; research & engineering as first names only — daniel, max, jack, thomas, red, sam, nadir, sebastian; legal & finance as max sills (legal advisor) and nadia ali. alongside them, ~40 volunteer discord moderators and guides listed by handle. the names are confirmed by the archived page; current roles are not. (sources: the 2022 about page (cached), second mirror of about page)
- the advisors (team): the 2022 about page's advisor list: jim keller (lead silicon at apple, amd, tesla, intel; cto tenstorrent), nat friedman (ex-github ceo), philip rosedale (second life founder), bill warner (avid founder — and a 2011 ocuspec angel), and katherine crowson — the independent researcher whose clip-guided diffusion is the work holz says 'struck my eye' in 2021. everydev additionally lists daniel gross; weaker sourcing. (sources: the 2022 about page (cached), nat friedman advisor, advisors incl, ocuspec $1)
- the aggregator roster (team): rocketreach and everydev list current execs — nadia ali (coo), sharmeen chapp (cpo), tom calloway (vp special projects), alex matzner (vp operations), max sills (general counsel), bhavin patel (head of finance), brian kappus (technical director), keith caskey (principal mechanical engineer). aggregator data — reported, not verified; the org chart is one of this dossier's open gaps. (sources: exec titles (reliability caveat), advisors incl)
- the community bench (team): non-employees who carry the news: nick st. pierre (@nickfloats), the evangelist whose relays first surfaced the stability ban; alie jules; and the recap writers — henrique centieiro, brian sykes, daniel reiser's imagine weekly, 'enthusiastically midjourney' weekly, paul delsignore. community coinage: 'miss journey,' the recurring default female face in early models. (sources: nick st, an engine for the imagination, office-hours recap, banu güler cdo)
- the lab's own voice (team): the company writes collectively — the about page's 'independent research lab' self-description, the updates-site release notes (named author of most posts: 'caleb'), the livestreamed reveals. institutional voice, not personal authorship. (sources: the 2022 about page (cached), community-funded research lab of 60 people, v7 default)
writings
- 2012-05-24 — the first profile (interview, holz, bloomberg businessweek): 'david holz's leap motion wants to kill the mouse' — the first national profile: holz 23, the florida tinkerer, the isef microphone project. source
- 2013-06 — the leap founding story (interview, holz, inc.): the inc. founding story — two 30-pound backpacks, a radio-shack prototype, and $45m raised for hand tracking. source
- 2022-08-01 — already profitable (interview, holz, the register): the register's claburn gets the business model on record a week before open beta went wide — self-funded, already profitable, and a credit to katherine crowson's clip-guided diffusion as the work that caught his eye. source
"we're like a self-funded research lab. we can lose some amount of money. we don't have like $100 million of somebody else's money to lose. to be honest, we're already profitable, and we're fine."
- 2022-08-02 — an engine for the imagination (interview, holz, the verge): james vincent's canonical profile — 'an engine for the imagination,' the dog→pink dog→aztec space dog co-imagining anecdote, ai-as-water, 'aesthetic accelerationism,' miss journey, and the first on-record training-data candor: 'everyone grabs everything they can… and they kind of set it on fire to train some huge thing.' source
"cars are faster than humans, but that doesn't mean we stopped walking… we see this technology as an engine for the imagination." "people totally misunderstand what ai is. they see it as a tiger… water is dangerous, but it's also a driver of civilization… we're making surfboards rather than making water." "in 10 years, you'll be able to buy an xbox with a giant ai processor, and all the games are dreams."
- 2022 — how computers dream (podcast, holz, what future): 'how computers dream with david holz' — joshua topolsky's what future; the dreaming-machines frame before 'slop' entered the vocabulary. source
- 2022-09-16 — the consent answer (interview, holz, forbes): rob salkowitz's ethics interview — the most-quoted holz on record: 'a big scrape of the internet,' no opt-out of training and none of being named in prompts, a corporate license for companies over $1m revenue. three months later petapixel resurfaced the quotes as a flashpoint; the studios now cite them in filings. source
"no. there isn't really a way to get a hundred million images and know where they're coming from." "the goal is to make humans more imaginative, not make imaginative machines."
- 2022 — the scale on record (interview, holz, mixed news): the scale disclosures: ~10 employees, 'several 100,000 customers,' ~10,000 servers, millions of images a day — self-reported, but the earliest numbers on record. source
- 2022-11-10 — the stratechery interview (interview, holz, stratechery): ben thompson's stratechery interview — generative ai, vr, silicon valley. paywalled; the contents are cataloged but not verified. source
- 2023-07-07 — the name, at waic (talk, holz, waic): the waic shanghai video talk — the name's origin in a favorite translation of zhuangzi (中道, 'mid-journey') and 'ai should be an extension of ourselves.' source
"we're actually mid journey… we come from this rich and beautiful past, and ahead of us is this wild and unimaginable… future."
- 2023-10-30 — the uist keynote (talk, holz, uist): 'a wide-ranging conversation with david holz' — the uist '23 keynote in san francisco, given the same day judge orrick largely dismissed the first andersen complaint. source
- 2021– — the wednesday office hours (talk, holz, midjourney discord): the near-weekly wednesday voice calls on the discord — the company's de facto disclosure channel and the reason no official transcript exists. the world-simulation roadmap, the stability ban, the sora 'good enough' verdict, the sims-as-final-medium line ('no hard distinction between creators and players'), and the disney-suit comment all surfaced here first, preserved only in community recaps.
"we're really trying to get to the world simulation. we're building 3d midjourney, video mj, & real-time mj where things move really really fast… people will make video games in it, people will shoot movies in it, but the goal is to build the open world sandbox." "there is 'good' and 'good enough'. i think there's nothing out there that is good enough… we will keep working on it until it's good enough." "i can't really discuss any ongoing legal things because the world isn't cool like that, but i think midjourney is going to be around for a very long time. i think everybody wants us to be around."
- 2025 — the isef return (video, holz, society for science): the society for science retrospective and a short student interview at regeneron isef 2025 — the isef-alum-to-trustee arc, and midjourney sponsoring the 'technology enhances the arts' award while the lawsuits pile up.
"raising money is very different than having a product that people are willing to pay for. in some ways, if people aren't willing to pay for it, is it really adding value?"
- 2026-03-29 — the 2026 information interview (interview, holz, the information): 'midjourney is profitable and chasing hardware dreams. but can it survive google?' — revenue 'significantly surpassed' $200m and still growing despite declining traffic; the hardware ambitions might force the first vc raise. paywalled — relayed via winbuzzer and texxr. source
- 2022 — the about page (document, lab, midjourney.com): the 2022 about page — eleven staff by first name, the advisor list (keller, friedman, rosedale, warner, crowson), ~40 volunteer moderators. today's version reads 'a community-funded research lab of 60 people… a lean, self-funded, distributed team.'
"independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species"
- 2022– — the release notes (post, lab, midjourney updates): updates.midjourney.com — the company's de facto blog and the primary record for every model release from v6.1 through v8.2, the editor, rooms, patchwork, mjtv, and the 'secret hardware project' teaser. most posts carry the byline 'caleb.' source
- 2025-08-06 — the fair-use answer (document, lab, c.d. cal. filing): the answer to the disney/universal complaint — the company argues its own theory of training: extracting statistical information to understand concepts, the way a person learns by looking. 'many dozens' of the plaintiffs' own employees hold subscriptions; bob iger is quoted back at them. source
"limited monopoly… must give way to fair use"
- 2026-06-17 — midjourney medical (document, lab, midjourney.com): the midjourney medical announcement — the scanner (water-immersion ultrasound-ct, 40 butterfly modules, ~½mm detail), the 300 grant ave spa targeting end-2027, and the ambition claims: 50,000+ scanners by ~2031, 'a billion scans a month.' announcement confirmed; the claims are goals. source
controversies
- 2022– — the candor that became an exhibit: the consent candor — holz's on-record 'no' to artist consent and 'a big scrape of the internet' became the most-quoted founder statements in the whole training-data debate, then plaintiffs' exhibits in the andersen and disney filings. reaction: holz frames it as honesty about how everyone trains — 'something that 100% of people do'; artists and their lawyers read it as the confession. (sources: the consent answer, viral resurfacing of forbes quotes, holz quotes reused in complaint)
- 2018 — the anonymous quotes: the apple quotes — business insider's account of the collapsed leap motion deals quotes holz calling apple's technology 'sucked' and the company 'the devil,' all from anonymous employees. holz has never publicly confirmed them. reaction: the quotes do load-bearing work in every retelling of holz's anti-vc posture — they are marked reported, not confirmed, throughout this dossier. (sources: the apple acquisition talks, summary of bi reporting)
AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.
Canonical page: https://hraness.com/midjourney/people
Original source occurrences
- verge-interview digest · 80.lv · 2022 (year) · original ID: src-ci-80lv-holz · Other public citations of this URL
verge-interview digest; cars/walking analogy verbatim
- 43-page response · news.artnet.com · 2025-08 (month) · original ID: src-ci-artnet-fairuse · Other public citations of this URL
43-page response; "cannot have it both ways"
- hardware team launch · the-decoder.com · 2024 (year) · original ID: src-ci-decoder-orb · Other public citations of this URL
hardware team launch; "slow game engine"; 60fps worlds
- ahmad abbas hire · the-decoder.com · 2024 (year) · original ID: src-ci-decoder-orb-hire · Other public citations of this URL
ahmad abbas hire; 3d-data-capture focus; jan 2024 discord mentions; "will make the orb"
- the consent answer · forbes · 2022-09-16 (day) · original ID: src-ci-forbes-holz · Other public citations of this URL
consent "no"; "hundred million images"; "big scrape"; no opt-out
- transformative-fair-use analysis · law.com · 2025-08-08 (day) · original ID: src-ci-lawcom-fairuse · Other public citations of this URL
transformative-fair-use analysis; meta/anthropic rulings context
- sims/final-medium verbatim quotes · levelup.gitconnected.com · 2024 (year) · original ID: src-ci-levelup-sims · Other public citations of this URL
"sims"/final-medium verbatim quotes
- limited monopoly…must give way to fair use verbatim · lightreading.com · 2025-08 (month) · original ID: src-ci-lightreading-mj-answer · Other public citations of this URL
"limited monopoly…must give way to fair use" verbatim
- extended holz its just like an engine quote · mindmatters.ai · 2022-08-15 (day) · original ID: src-ci-mindmatters-holz · Other public citations of this URL
extended holz "it's just like an engine" quote
- midjourney's answer · cdn.arstechnica.net · 2025-08-06 (day) · original ID: src-ci-mj-answer · Other public citations of this URL
fair use; "tens of millions of users"; plaintiffs' employees subscribe; iger quote
- version 6.1 release notes · updates.midjourney.com · 2024-07-30 (day) · original ID: src-ci-mj-v61 · Other public citations of this URL
v6.1 release notes; default
- turbo/relax, draft mode, roadmap · updates.midjourney.com · 2025-04-04 (day) · original ID: src-ci-mj-v7-alpha · Other public citations of this URL
turbo/relax, draft mode, roadmap
- v8 alpha · updates.midjourney.com · 2026-03-17 (day) · original ID: src-ci-mj-v8-alpha · Other public citations of this URL
v8 alpha; --hd 2k; --q 4; new prompting
- image-to-video · updates.midjourney.com · 2025-06-18 (day) · original ID: src-ci-mj-video-v1 · Other public citations of this URL
image-to-video; 8× cost; "25 times cheaper"; extend to ~21s
- viral resurfacing of forbes quotes · petapixel.com · 2022-12-21 (day) · original ID: src-ci-petapixel-consent · Other public citations of this URL
viral resurfacing of forbes quotes; metadata rebuttals
- waic remarks · news.qq.com · 2023-07-07 (day) · original ID: src-ci-qq-waic · Other public citations of this URL
waic remarks; name from 庄周/zhuang zhou; "extension of ourselves"
- holz: significantly surpassed $200m, gone up despite traffic decline · texxr.com · 2026 (year) · original ID: src-ci-texxr-200m · Other public citations of this URL
holz: "significantly surpassed" $200m, "gone up" despite traffic decline
- summary of bi reporting · 9to5mac.com · 2018-10-31 (day) · original ID: src-hp-9to5mac-apple-2018 · Other public citations of this URL
summary of bi reporting
- notes 2022-09-07 office-hours recording · antoinebuteau.com · undated (unknown) · original ID: src-hp-antoinebuteau-holz · Other public citations of this URL
notes 2022-09-07 office-hours recording
- holz office-hours response verbatim · seattletimes.com · 2025-06 (month) · original ID: src-hp-ap-holz-response-2025 · Other public citations of this URL
holz office-hours response verbatim
- the apple acquisition talks · business insider · 2018-10-31 (day) · original ID: src-hp-bi-apple-leap-2018 · Other public citations of this URL
apple talks 2013 + spring 2018; $30–50m; "the devil"
- holz 23, florida tinkerer, isef mic project · bloomberg · 2012-05-24 (day) · original ID: src-hp-bloomberg-holz-2012 · Other public citations of this URL
holz 23, florida tinkerer, isef mic project
- second mirror of about page · cokeep.me · 2022 (year) · original ID: src-hp-cokeep-about-cache · Other public citations of this URL
second mirror of about page
- banu güler cdo · medium · 2026-08-12 (day) · original ID: src-hp-enthusiastically-officehours-20260812 · Other public citations of this URL
banu güler cdo; duncan wilson web lead
- advisors incl · everydev.ai · undated (unknown) · original ID: src-hp-everydev-midjourney · Other public citations of this URL
advisors incl. daniel gross; calloway ex-red hat
- corroboration · thehindu.com · 2024-02-09 (day) · original ID: src-hp-hindu-abbas-2024 · Other public citations of this URL
corroboration
- holz quotes reused in complaint · hollywoodreporter.com · 2025-06-11 (day) · original ID: src-hp-hollywoodreporter-disney-2025 · Other public citations of this URL
holz quotes reused in complaint
- office-hours recap · imagine-weekly.com · 2024-10-24 (day) · original ID: src-hp-imagineweekly-officehours-20241023 · Other public citations of this URL
office-hours recap
- founding story · inc. · 2013-06 (month) · original ID: src-hp-inc-leap-2013 · Other public citations of this URL
founding story; $45m raised; middle-school friends
- head of consumer hardware · linkedin · undated (unknown) · original ID: src-hp-linkedin-abbas · Other public citations of this URL
head of consumer hardware
- good enough quote re: sora · linkedin · 2024-03-27 (day) · original ID: src-hp-linkedin-sykes-officehours-20240327 · Other public citations of this URL
"good enough" quote re: sora
- nat friedman advisor · littlesis.org · undated (unknown) · original ID: src-hp-littlesis-friedman · Other public citations of this URL
nat friedman advisor
- the 2022 about page (cached) · honeycomb.eurom.pt · 2022 (year) · original ID: src-hp-midjourney-about-cache · Other public citations of this URL
11 staff, advisors, mods list (3rd-party cache)
- community-funded research lab of 60 people · midjourney.com · 2026-09 (month) · original ID: src-hp-midjourney-home · Other public citations of this URL
"community-funded research lab of 60 people"
- midjourney medical announcement · midjourney.com · 2026-06-17 (day) · original ID: src-hp-midjourney-medical-2026 · Other public citations of this URL
spa 2027; 50k scanners by 2031; fda path
- in 10 years, an xbox that dreams · mixed-news.com · 2022 (year) · original ID: src-hp-mixednews-holz · Other public citations of this URL
100k+ customers, ~10k servers, ~10 employees
- first secret hardware project 6/17 livestream · updates.midjourney.com · 2026-06-16 (day) · original ID: src-hp-mjupdates-hw-2026 · Other public citations of this URL
"first secret hardware project" 6/17 livestream
- patchwork launch · updates.midjourney.com · 2024-12-11 (day) · original ID: src-hp-mjupdates-patchwork-2024 · Other public citations of this URL
patchwork launch
- v7 default · updates.midjourney.com · 2025-06-17 (day) · original ID: src-hp-mjupdates-v7default-2025 · Other public citations of this URL
v7 default
- holz at isef 2025 · youtube · 2025-06-01 (day) · original ID: src-hp-nathanma-isef-2025 · Other public citations of this URL
holz at isef 2025
- english recap of name origin · officechai · undated (unknown) · original ID: src-hp-officechai-name · Other public citations of this URL
english recap of name origin
- nick st · petapixel.com · 2024-03-08 (day) · original ID: src-hp-petapixel-stability-2024 · Other public citations of this URL
nick st. pierre relay
- we're already profitable · theregister.com · 2022-08-01 (day) · original ID: src-hp-register-holz-2022 · Other public citations of this URL
"already profitable"; clip-guided diffusion; crowson
- exec titles (reliability caveat) · rocketreach.co · undated (unknown) · original ID: src-hp-rocketreach-midjourney · Other public citations of this URL
exec titles (reliability caveat)
- unc/nasa/max planck · societyforscience.org · undated (unknown) · original ID: src-hp-societyforscience-bio · Other public citations of this URL
unc/nasa/max planck; nlc 2020
- isef alum interview · societyforscience.org · 2025 (year) · original ID: src-hp-societyforscience-holz · Other public citations of this URL
isef alum interview; teca; trustee
- exists · stratechery · 2022-11-10 (day) · original ID: src-hp-stratechery-holz-2022 · Other public citations of this URL
exists; contents unverified
- ocuspec $1 · techcrunch · 2011-06-10 (day) · original ID: src-hp-techcrunch-ocuspec-2011 · Other public citations of this URL
ocuspec $1.3m seed; bill warner angel
- holz interview · the information · 2026-03-29 (day) · original ID: src-hp-theinformation-hw-2026 · Other public citations of this URL
holz interview; hardware/vc
- max kreminski, storytelling lab · tomsguide.com · 2024-12-12 (day) · original ID: src-hp-tomsguide-patchwork-2024 · Other public citations of this URL
max kreminski, storytelling lab
- world simulation office-hours quotes · tomsguide.com · 2024-03 (month) · original ID: src-hp-tomsguide-worldsim-2024 · Other public citations of this URL
"world simulation" office-hours quotes
- uist 23 keynote · programs.sigchi.org · 2023-10-30 (day) · original ID: src-hp-uist-holz-2023 · Other public citations of this URL
uist '23 keynote
- an engine for the imagination · the verge · 2022-08-02 (day) · original ID: src-hp-verge-holz-2022 · Other public citations of this URL
canonical holz interview; all verbatim quotes
- scanner details · the verge · 2026-06 (month) · original ID: src-hp-verge-medical-2026 · Other public citations of this URL
scanner details; ~12 scanned; holz quotes
- ~$30m sale · the verge · 2019-05-30 (day) · original ID: src-hp-verge-ultraleap-2019 · Other public citations of this URL
~$30m sale; $306m peak; buckwald exits
- topolsky interview · omny.fm · 2022 (year) · original ID: src-hp-whatfuture-holz-2022 · Other public citations of this URL
topolsky interview
- ocuspec history, rounds, acquisition · wikipedia · 2026-09 (month) · original ID: src-hp-wikipedia-leapmotion · Other public citations of this URL
ocuspec history, rounds, acquisition
- recap of information interview · winbuzzer.com · 2026-03-31 (day) · original ID: src-hp-winbuzzer-2026 · Other public citations of this URL
recap of information interview
Structured research records
david holz · midjourney-people
Original location · source-daed779e1e16c05265fc · source-a07f999164a053e00799 · source-c3d3c73be5c315ac7590 · source-edbe2a1a7fdaf0d5e800 · source-0f5e6fec32e5bac002be · source-3305de7ccef1adad60ed
Original structured fields
{ "handle": "davidsHolz", "id": "holz", "name": "david holz", "note": "founder — he prefers it over ceo: 'ceo sounds very businessy, and we're not very businessy. we're an applied research lab that makes products.' southern florida tinkerer; a high-school microphone-array project took him to isef 2006 (he lost 'to somebody who cured a disease'). physics and math at unc, an applied-math phd he left while doing nasa langley and max planck research; then twelve years at leap motion — cofounder, cto through the 2019 ultraleap sale — before starting midjourney in august 2021 to escape 'a big venture-backed company.' runs near-weekly wednesday office hours on voice with ~1,000 listeners; society for science trustee.", "role": "founder", "sourceIds": [ "src-hp-verge-holz-2022", "src-hp-register-holz-2022", "src-ci-forbes-holz", "src-hp-bloomberg-holz-2012", "src-hp-societyforscience-bio", "src-ci-qq-waic" ] }michael buckwald · midjourney-people
Original location · source-67f0837374a8ff6acddf · source-bd6e1e6e8846c4585be4 · source-5f2027d4404ccded2101
Original structured fields
{ "handle": null, "id": "buckwald", "name": "michael buckwald", "note": "the leap motion cofounder — holz's friend since middle school in florida, ceo through the controller launch, the collapsed apple talks, and the 2019 sale to ultrahaptics, at which point he departed. he is not a midjourney founder; he belongs to the prehistory.", "role": "co-founder", "sourceIds": [ "src-hp-inc-leap-2013", "src-hp-verge-ultraleap-2019", "src-hp-wikipedia-leapmotion" ] }ahmad abbas · midjourney-people
Original location · source-89dd367efa0c39589816 · source-b6a71eda2c7dcb53da81 · source-355cbd2548f58edf063d · source-c059737c4e759181dd62
Original structured fields
{ "handle": null, "id": "abbas", "name": "ahmad abbas", "note": "head of hardware, joined december 2023 (revealed february 2024) — ex-apple vision pro engineering manager (~5 years), ex-neuralink (~9 months), ex-leap motion (~4 years). the team's early focus was 3d data capture; 'orb' was the reported project nickname. the program culminated in the june 2026 midjourney medical / scanner reveal.", "role": "team", "sourceIds": [ "src-ci-decoder-orb-hire", "src-hp-hindu-abbas-2024", "src-hp-linkedin-abbas", "src-ci-decoder-orb" ] }max kreminski · midjourney-people
Original location · source-b380be81a8503ad8625f · source-1eb55c28dacc7ede3a07
Original structured fields
{ "handle": null, "id": "kreminski", "name": "max kreminski", "note": "head of the storytelling lab — leads patchwork, the multiplayer infinite-canvas worldbuilding research preview launched december 2024: the first public artifact of the world-model agenda.", "role": "team", "sourceIds": [ "src-hp-tomsguide-patchwork-2024", "src-hp-mjupdates-patchwork-2024" ] }banu güler · midjourney-people
Original location · source-4e02446d4c35eef5a93f
Original structured fields
{ "handle": null, "id": "guler", "name": "banu güler", "note": "chief design officer by august 2026 — co-star co-founder and longtime holz friend; surfaced publicly co-hosting office hours with duncan wilson while holz was away.", "role": "team", "sourceIds": [ "src-hp-enthusiastically-officehours-20260812" ] }duncan wilson · midjourney-people
Original location · source-4e02446d4c35eef5a93f
Original structured fields
{ "handle": "nacnud", "id": "wilson", "name": "duncan wilson", "note": "web team lead — co-hosted the august 2026 office hours covering v8.1 draft mode and site-redesign items in alpha.", "role": "team", "sourceIds": [ "src-hp-enthusiastically-officehours-20260812" ] }the 2022 roster · midjourney-people
Original location · source-1dff748890ebcb9c591b · source-d5340c93d3338ce94097
Original structured fields
{ "handle": null, "id": "staff-2022", "name": "the 2022 roster", "note": "the archived about page listed eleven full-time people: holz as executive; research & engineering as first names only — daniel, max, jack, thomas, red, sam, nadir, sebastian; legal & finance as max sills (legal advisor) and nadia ali. alongside them, ~40 volunteer discord moderators and guides listed by handle. the names are confirmed by the archived page; current roles are not.", "role": "team", "sourceIds": [ "src-hp-midjourney-about-cache", "src-hp-cokeep-about-cache" ] }the advisors · midjourney-people
Original location · source-1dff748890ebcb9c591b · source-4bab274fc6060de217bf · source-ce7854555751971d0601 · source-ef5795eff577bfdc86c8
Original structured fields
{ "handle": null, "id": "advisors", "name": "the advisors", "note": "the 2022 about page's advisor list: jim keller (lead silicon at apple, amd, tesla, intel; cto tenstorrent), nat friedman (ex-github ceo), philip rosedale (second life founder), bill warner (avid founder — and a 2011 ocuspec angel), and katherine crowson — the independent researcher whose clip-guided diffusion is the work holz says 'struck my eye' in 2021. everydev additionally lists daniel gross; weaker sourcing.", "role": "team", "sourceIds": [ "src-hp-midjourney-about-cache", "src-hp-littlesis-friedman", "src-hp-everydev-midjourney", "src-hp-techcrunch-ocuspec-2011" ] }the aggregator roster · midjourney-people
Original location · source-07b226fdc5b2fbe6a1c4 · source-ce7854555751971d0601
Original structured fields
{ "handle": null, "id": "roster", "name": "the aggregator roster", "note": "rocketreach and everydev list current execs — nadia ali (coo), sharmeen chapp (cpo), tom calloway (vp special projects), alex matzner (vp operations), max sills (general counsel), bhavin patel (head of finance), brian kappus (technical director), keith caskey (principal mechanical engineer). aggregator data — reported, not verified; the org chart is one of this dossier's open gaps.", "role": "team", "sourceIds": [ "src-hp-rocketreach-midjourney", "src-hp-everydev-midjourney" ] }the community bench · midjourney-people
Original location · source-93ad990205895fd42ada · source-daed779e1e16c05265fc · source-9398ca8039848326047d · source-4e02446d4c35eef5a93f
Original structured fields
{ "handle": null, "id": "community-voices", "name": "the community bench", "note": "non-employees who carry the news: nick st. pierre (@nickfloats), the evangelist whose relays first surfaced the stability ban; alie jules; and the recap writers — henrique centieiro, brian sykes, daniel reiser's imagine weekly, 'enthusiastically midjourney' weekly, paul delsignore. community coinage: 'miss journey,' the recurring default female face in early models.", "role": "team", "sourceIds": [ "src-hp-petapixel-stability-2024", "src-hp-verge-holz-2022", "src-hp-imagineweekly-officehours-20241023", "src-hp-enthusiastically-officehours-20260812" ] }the lab's own voice · midjourney-people
Original location · source-1dff748890ebcb9c591b · source-177daca9de139ba37186 · source-5ff3f748cd3d84397437
Original structured fields
{ "handle": null, "id": "lab", "name": "the lab's own voice", "note": "the company writes collectively — the about page's 'independent research lab' self-description, the updates-site release notes (named author of most posts: 'caleb'), the livestreamed reveals. institutional voice, not personal authorship.", "role": "team", "sourceIds": [ "src-hp-midjourney-about-cache", "src-hp-midjourney-home", "src-hp-mjupdates-v7default-2025" ] }aesthetic accelerationism · midjourney-themes
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{ "text": "aesthetic accelerationism" }bootstrap independence · midjourney-themes
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{ "text": "bootstrap independence" }co-imagining community · midjourney-themes
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{ "text": "co-imagining community" }engine for the imagination · midjourney-themes
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{ "text": "engine for the imagination" }human infrastructure · midjourney-themes
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{ "text": "human infrastructure" }spatial computing · midjourney-themes
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{ "text": "spatial computing" }the consent answer · midjourney-themes
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{ "text": "the consent answer" }the world-simulation bet · midjourney-themes
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{ "text": "the world-simulation bet" }the first profile · midjourney-writings · 2012-05-24 (day)
Original location · source-edbe2a1a7fdaf0d5e800
Original structured fields
{ "date": "2012-05-24", "id": "wrt-bloomberg-2012", "kind": "interview", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-bloomberg-holz-2012" ], "summary": "'david holz's leap motion wants to kill the mouse' — the first national profile: holz 23, the florida tinkerer, the isef microphone project.", "themes": [ "spatial computing" ], "title": "the first profile", "traction": null, "url": "https://www.bloomberg.com/news/articles/2012-05-24/david-holzs-leap-motion-wants-to-kill-the-mouse", "venue": "bloomberg businessweek" }the leap founding story · midjourney-writings · 2013-06 (month)
Original location · source-67f0837374a8ff6acddf
Original structured fields
{ "date": "2013-06", "id": "wrt-inc-2013", "kind": "interview", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-inc-leap-2013" ], "summary": "the inc. founding story — two 30-pound backpacks, a radio-shack prototype, and $45m raised for hand tracking.", "themes": [ "spatial computing" ], "title": "the leap founding story", "traction": null, "url": "https://www.inc.com/magazine/201306/eric-markowitz/leap-motion-changing-the-way-we-use-computers.html", "venue": "inc." }already profitable · midjourney-writings · 2022-08-01 (day)
Original location · source-a07f999164a053e00799
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{ "date": "2022-08-01", "id": "wrt-register-2022", "kind": "interview", "person": "holz", "quotes": [ { "sourceId": "src-hp-register-holz-2022", "text": "we're like a self-funded research lab. we can lose some amount of money. we don't have like $100 million of somebody else's money to lose. to be honest, we're already profitable, and we're fine." } ], "sourceIds": [ "src-hp-register-holz-2022" ], "summary": "the register's claburn gets the business model on record a week before open beta went wide — self-funded, already profitable, and a credit to katherine crowson's clip-guided diffusion as the work that caught his eye.", "themes": [ "bootstrap independence", "engine for the imagination" ], "title": "already profitable", "traction": null, "url": "https://www.theregister.com/2022/08/01/david_holz_midjourney/", "venue": "the register" }an engine for the imagination · midjourney-writings · 2022-08-02 (day)
Original location · source-daed779e1e16c05265fc · source-91a67ab101d346f45590 · source-901b8d392224ab930f59
Original structured fields
{ "date": "2022-08-02", "id": "wrt-verge-2022", "kind": "interview", "person": "holz", "quotes": [ { "sourceId": "src-hp-verge-holz-2022", "text": "cars are faster than humans, but that doesn't mean we stopped walking… we see this technology as an engine for the imagination." }, { "sourceId": "src-hp-verge-holz-2022", "text": "people totally misunderstand what ai is. they see it as a tiger… water is dangerous, but it's also a driver of civilization… we're making surfboards rather than making water." }, { "sourceId": "src-hp-verge-holz-2022", "text": "in 10 years, you'll be able to buy an xbox with a giant ai processor, and all the games are dreams." } ], "sourceIds": [ "src-hp-verge-holz-2022", "src-ci-mindmatters-holz", "src-ci-80lv-holz" ], "summary": "james vincent's canonical profile — 'an engine for the imagination,' the dog→pink dog→aztec space dog co-imagining anecdote, ai-as-water, 'aesthetic accelerationism,' miss journey, and the first on-record training-data candor: 'everyone grabs everything they can… and they kind of set it on fire to train some huge thing.'", "themes": [ "engine for the imagination", "co-imagining community", "aesthetic accelerationism", "the world-simulation bet" ], "title": "an engine for the imagination", "traction": "the interview every later account quotes", "url": "https://www.theverge.com/2022/8/2/23287173/ai-image-generation-art-midjourney-multiverse-interview-david-holz", "venue": "the verge" }how computers dream · midjourney-writings · 2022 (year)
Original location · source-244cc735c08bfecb723d
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{ "date": "2022", "id": "wrt-whatfuture-2022", "kind": "podcast", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-whatfuture-holz-2022" ], "summary": "'how computers dream with david holz' — joshua topolsky's what future; the dreaming-machines frame before 'slop' entered the vocabulary.", "themes": [ "engine for the imagination" ], "title": "how computers dream", "traction": null, "url": "https://omny.fm/shows/what-future/how-computers-dream-with-david-holz", "venue": "what future" }the consent answer · midjourney-writings · 2022-09-16 (day)
Original location · source-c3d3c73be5c315ac7590 · source-7f1180375b736157042d
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{ "date": "2022-09-16", "id": "wrt-forbes-2022", "kind": "interview", "person": "holz", "quotes": [ { "sourceId": "src-ci-forbes-holz", "text": "no. there isn't really a way to get a hundred million images and know where they're coming from." }, { "sourceId": "src-ci-forbes-holz", "text": "the goal is to make humans more imaginative, not make imaginative machines." } ], "sourceIds": [ "src-ci-forbes-holz", "src-ci-petapixel-consent" ], "summary": "rob salkowitz's ethics interview — the most-quoted holz on record: 'a big scrape of the internet,' no opt-out of training and none of being named in prompts, a corporate license for companies over $1m revenue. three months later petapixel resurfaced the quotes as a flashpoint; the studios now cite them in filings.", "themes": [ "the consent answer", "engine for the imagination" ], "title": "the consent answer", "traction": "plaintiffs' exhibit", "url": "https://www.forbes.com/sites/robsalkowitz/2022/09/16/midjourney-founder-david-holz-on-the-impact-of-ai-on-art-imagination-and-the-creative-economy/", "venue": "forbes" }the scale on record · midjourney-writings · 2022 (year)
Original location · source-59df8bbc33470ee7d027
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{ "date": "2022", "id": "wrt-mixednews-2022", "kind": "interview", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-mixednews-holz" ], "summary": "the scale disclosures: ~10 employees, 'several 100,000 customers,' ~10,000 servers, millions of images a day — self-reported, but the earliest numbers on record.", "themes": [ "bootstrap independence" ], "title": "the scale on record", "traction": null, "url": "https://mixed-news.com/en/midjourney-david-holz-interview/", "venue": "mixed news" }the stratechery interview · midjourney-writings · 2022-11-10 (day)
Original location · source-020542c4062ac6634d70
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{ "date": "2022-11-10", "id": "wrt-stratechery-2022", "kind": "interview", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-stratechery-holz-2022" ], "summary": "ben thompson's stratechery interview — generative ai, vr, silicon valley. paywalled; the contents are cataloged but not verified.", "themes": [ "bootstrap independence" ], "title": "the stratechery interview", "traction": null, "url": "https://stratechery.com/2022/an-interview-with-midjourney-founder-david-holz-about-generative-ai-vr-and-silicon-valleys-latest-bubble/", "venue": "stratechery" }the name, at waic · midjourney-writings · 2023-07-07 (day)
Original location · source-0ef23e161a9657348ddf · source-3305de7ccef1adad60ed
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{ "date": "2023-07-07", "id": "wrt-waic-2023", "kind": "talk", "person": "holz", "quotes": [ { "sourceId": "src-hp-officechai-name", "text": "we're actually mid journey… we come from this rich and beautiful past, and ahead of us is this wild and unimaginable… future." } ], "sourceIds": [ "src-ci-qq-waic", "src-hp-officechai-name" ], "summary": "the waic shanghai video talk — the name's origin in a favorite translation of zhuangzi (中道, 'mid-journey') and 'ai should be an extension of ourselves.'", "themes": [ "human infrastructure", "engine for the imagination" ], "title": "the name, at waic", "traction": null, "url": "https://news.qq.com/rain/a/20230707A03RQW00", "venue": "waic" }the uist keynote · midjourney-writings · 2023-10-30 (day)
Original location · source-da430f2cc5f086c6f2d2
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{ "date": "2023-10-30", "id": "wrt-uist-2023", "kind": "talk", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-uist-holz-2023" ], "summary": "'a wide-ranging conversation with david holz' — the uist '23 keynote in san francisco, given the same day judge orrick largely dismissed the first andersen complaint.", "themes": [ "human infrastructure" ], "title": "the uist keynote", "traction": null, "url": "https://programs.sigchi.org/uist/2023/program/content/114804", "venue": "uist" }the wednesday office hours · midjourney-writings · 2021– (approximate)
Original location · source-88f685cff40e5a14224f · source-5b67d87e345d45843fd8 · source-7eec2ff31fa81a218cd5 · source-9398ca8039848326047d · source-5de04133ac3cfedc3106 · source-59fbbc682684476aa9fa
Original structured fields
{ "date": "2021–", "id": "wrt-office-hours", "kind": "talk", "person": "holz", "quotes": [ { "sourceId": "src-hp-tomsguide-worldsim-2024", "text": "we're really trying to get to the world simulation. we're building 3d midjourney, video mj, & real-time mj where things move really really fast… people will make video games in it, people will shoot movies in it, but the goal is to build the open world sandbox." }, { "sourceId": "src-hp-linkedin-sykes-officehours-20240327", "text": "there is 'good' and 'good enough'. i think there's nothing out there that is good enough… we will keep working on it until it's good enough." }, { "sourceId": "src-hp-ap-holz-response-2025", "text": "i can't really discuss any ongoing legal things because the world isn't cool like that, but i think midjourney is going to be around for a very long time. i think everybody wants us to be around." } ], "sourceIds": [ "src-hp-tomsguide-worldsim-2024", "src-hp-linkedin-sykes-officehours-20240327", "src-hp-imagineweekly-officehours-20241023", "src-hp-antoinebuteau-holz", "src-hp-ap-holz-response-2025", "src-ci-levelup-sims" ], "summary": "the near-weekly wednesday voice calls on the discord — the company's de facto disclosure channel and the reason no official transcript exists. the world-simulation roadmap, the stability ban, the sora 'good enough' verdict, the sims-as-final-medium line ('no hard distinction between creators and players'), and the disney-suit comment all surfaced here first, preserved only in community recaps.", "themes": [ "co-imagining community", "the world-simulation bet", "human infrastructure" ], "title": "the wednesday office hours", "traction": "~1,000 listeners on voice, four hours at a stretch", "url": null, "venue": "midjourney discord" }the isef return · midjourney-writings · 2025 (year)
Original location · source-5f72d6f33146da0921fa · source-a4f2251afa6cdaf0cad4 · source-0f5e6fec32e5bac002be
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{ "date": "2025", "id": "wrt-isef-society", "kind": "video", "person": "holz", "quotes": [ { "sourceId": "src-hp-societyforscience-holz", "text": "raising money is very different than having a product that people are willing to pay for. in some ways, if people aren't willing to pay for it, is it really adding value?" } ], "sourceIds": [ "src-hp-societyforscience-holz", "src-hp-nathanma-isef-2025", "src-hp-societyforscience-bio" ], "summary": "the society for science retrospective and a short student interview at regeneron isef 2025 — the isef-alum-to-trustee arc, and midjourney sponsoring the 'technology enhances the arts' award while the lawsuits pile up.", "themes": [ "bootstrap independence", "human infrastructure" ], "title": "the isef return", "traction": null, "url": null, "venue": "society for science" }the 2026 information interview · midjourney-writings · 2026-03-29 (day)
Original location · source-ffd79d292151d203dd98 · source-b14e6e2084194d27a970 · source-4ffefd23999dd7f00a53
Original structured fields
{ "date": "2026-03-29", "id": "wrt-information-2026", "kind": "interview", "person": "holz", "quotes": [], "sourceIds": [ "src-hp-theinformation-hw-2026", "src-hp-winbuzzer-2026", "src-ci-texxr-200m" ], "summary": "'midjourney is profitable and chasing hardware dreams. but can it survive google?' — revenue 'significantly surpassed' $200m and still growing despite declining traffic; the hardware ambitions might force the first vc raise. paywalled — relayed via winbuzzer and texxr.", "themes": [ "bootstrap independence", "the world-simulation bet" ], "title": "the 2026 information interview", "traction": null, "url": "https://www.theinformation.com/articles/midjourney-profitable-chasing-hardware-dreams-can-survive-google", "venue": "the information" }the about page · midjourney-writings · 2022 (year)
Original location · source-1dff748890ebcb9c591b · source-d5340c93d3338ce94097 · source-177daca9de139ba37186
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{ "date": "2022", "id": "wrt-about-page", "kind": "document", "person": "lab", "quotes": [ { "sourceId": "src-hp-midjourney-about-cache", "text": "independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species" } ], "sourceIds": [ "src-hp-midjourney-about-cache", "src-hp-cokeep-about-cache", "src-hp-midjourney-home" ], "summary": "the 2022 about page — eleven staff by first name, the advisor list (keller, friedman, rosedale, warner, crowson), ~40 volunteer moderators. today's version reads 'a community-funded research lab of 60 people… a lean, self-funded, distributed team.'", "themes": [ "human infrastructure", "bootstrap independence" ], "title": "the about page", "traction": null, "url": null, "venue": "midjourney.com" }the release notes · midjourney-writings · 2022– (approximate)
Original location · source-dfe6ae6fef557d9a4394 · source-ee22fb12b8b9a0fef2ce · source-ee5110774dbc53e49cff · source-16ef7916e3be4b0b47bb · source-06fce0e792896ff78069
Original structured fields
{ "date": "2022–", "id": "wrt-release-notes", "kind": "post", "person": "lab", "quotes": [], "sourceIds": [ "src-ci-mj-v61", "src-ci-mj-v7-alpha", "src-ci-mj-video-v1", "src-ci-mj-v8-alpha", "src-hp-mjupdates-hw-2026" ], "summary": "updates.midjourney.com — the company's de facto blog and the primary record for every model release from v6.1 through v8.2, the editor, rooms, patchwork, mjtv, and the 'secret hardware project' teaser. most posts carry the byline 'caleb.'", "themes": [ "the world-simulation bet", "co-imagining community" ], "title": "the release notes", "traction": null, "url": "https://updates.midjourney.com", "venue": "midjourney updates" }the fair-use answer · midjourney-writings · 2025-08-06 (day)
Original location · source-30300bf3e799309f5ecb · source-cc0c839eeabd559f318b · source-c16cb84dd75a2b6006b6 · source-dc4237bb3def46a2e535
Original structured fields
{ "date": "2025-08-06", "id": "wrt-fair-use-answer", "kind": "document", "person": "lab", "quotes": [ { "sourceId": "src-ci-lightreading-mj-answer", "text": "limited monopoly… must give way to fair use" } ], "sourceIds": [ "src-ci-mj-answer", "src-ci-lawcom-fairuse", "src-ci-artnet-fairuse", "src-ci-lightreading-mj-answer" ], "summary": "the answer to the disney/universal complaint — the company argues its own theory of training: extracting statistical information to understand concepts, the way a person learns by looking. 'many dozens' of the plaintiffs' own employees hold subscriptions; bob iger is quoted back at them.", "themes": [ "the consent answer" ], "title": "the fair-use answer", "traction": null, "url": "https://cdn.arstechnica.net/wp-content/uploads/2025/09/Disney-v-Midjourney-Answer-to-Complaint-8-6-25.pdf", "venue": "c.d. cal. filing" }midjourney medical · midjourney-writings · 2026-06-17 (day)
Original location · source-79ade48c40703dbe29e4 · source-06fce0e792896ff78069 · source-9f77463b1851076544d4
Original structured fields
{ "date": "2026-06-17", "id": "wrt-medical-announce", "kind": "document", "person": "lab", "quotes": [], "sourceIds": [ "src-hp-midjourney-medical-2026", "src-hp-mjupdates-hw-2026", "src-hp-verge-medical-2026" ], "summary": "the midjourney medical announcement — the scanner (water-immersion ultrasound-ct, 40 butterfly modules, ~½mm detail), the 300 grant ave spa targeting end-2027, and the ambition claims: 50,000+ scanners by ~2031, 'a billion scans a month.' announcement confirmed; the claims are goals.", "themes": [ "spatial computing", "the world-simulation bet" ], "title": "midjourney medical", "traction": "~30k livestream viewers", "url": "https://www.midjourney.com/medical", "venue": "midjourney.com" }the candor that became an exhibit · people-controversies · 2022– (approximate)
Original location · source-c3d3c73be5c315ac7590 · source-7f1180375b736157042d · source-bbb84d4443f454d1573e
Original structured fields
{ "date": "2022–", "detail": "the consent candor — holz's on-record 'no' to artist consent and 'a big scrape of the internet' became the most-quoted founder statements in the whole training-data debate, then plaintiffs' exhibits in the andersen and disney filings.", "id": "cty-consent-candor", "reaction": "holz frames it as honesty about how everyone trains — 'something that 100% of people do'; artists and their lawyers read it as the confession.", "sourceIds": [ "src-ci-forbes-holz", "src-ci-petapixel-consent", "src-hp-hollywoodreporter-disney-2025" ], "title": "the candor that became an exhibit" }the anonymous quotes · people-controversies · 2018 (year)
Original location · source-ced51ea476ca41538fe4 · source-48e2db4b0c8f17a6a5b8
Original structured fields
{ "date": "2018", "detail": "the apple quotes — business insider's account of the collapsed leap motion deals quotes holz calling apple's technology 'sucked' and the company 'the devil,' all from anonymous employees. holz has never publicly confirmed them.", "id": "cty-apple-quotes", "reaction": "the quotes do load-bearing work in every retelling of holz's anti-vc posture — they are marked reported, not confirmed, throughout this dossier.", "sourceIds": [ "src-hp-bi-apple-leap-2018", "src-hp-9to5mac-apple-2018" ], "title": "the anonymous quotes" }