- [defense against the dark arts churn quote](https://every.to/podcast/transcript-how-every-builds-a-writing-team-in-the-age-of-ai) — every (2025, interview). "defense against the dark arts" churn quote
- [alex duffy/good start labs on ai & i](https://www.linkedin.com/posts/wonderchook_i-wrote-about-how-i-use-ai-as-a-teacher-activity-7387115080053809152-v38g) — linkedin (2025-10-23, primary). alex duffy/good start labs on ai & i
- [founding team oct 2019–feb 2021… backed by bedrock capital](https://www.linkedin.com/in/adam-keesling-685276a4) — linkedin (undated, primary). "founding team oct 2019–feb 2021… backed by bedrock capital"
- [eskildsens readwise/anki/zettelkasten system (highlights via kaas mirror)](https://superorganizers.substack.com/p/how-to-build-a-learning-machine) — superorganizers.substack.com (2020, interview). eskildsen's readwise/anki/zettelkasten system (highlights via kaas mirror)
- [went super viral… one of our first really, really big articles](https://every.to/podcast/transcript-how-to-use-ai-to-become-a-learning-machine) — every (2024, interview). "went super viral… one of our first really, really big articles"
- [hidden secret desire quote](https://lennysvault.com/insights/leadership-perspectives/14b7af02-1466-412f-a692-fc5c40460769) — lennysvault.com (2025-07-17, interview). "hidden secret desire" quote; 15 employees
- [~30 people](https://www.lennysnewsletter.com/p/the-ai-paradox-dan-shipper) — lenny's newsletter (2026, interview). ~30 people; "ride the models"; fde > all
- [dans hot take + meeting-recordings quote](https://www.lennysnewsletter.com/p/everyone-should-be-using-claude-code) — lenny's newsletter (2025, primary). dan's hot take + meeting-recordings quote
- [everything→every](https://every.to/letter) — every (2021, primary). everything→every; 8 newsletters; li jin/forte/eliason/colonna/dorsey
- [bio: programmer, entrepreneur, and writer from princeton, new jersey](https://lifehacker.com/the-regret-fallacy-5946107) — lifehacker (2012, primary). bio: "programmer, entrepreneur, and writer from princeton, new jersey"
- [prehype eir 2018–20](https://www.linkedin.com/in/danshipper) — linkedin (undated, primary). prehype eir 2018–20; pega 2014–16; angel list verbatim
- [since nov 15, 2023](https://www.listennotes.com/podcasts/ai-i-dan-shipper-R-IJC915Hv8/) — listen notes (undated, interview). since nov 15, 2023; ~118 eps
- [$200/yr, $20/mo](https://www.listenupih.com/every/) — listenupih.com (2020, reporting). $200/yr, $20/mo; $10k mrr incorporation point
- [founders best friend](https://every.to/podcast/an-inside-look-at-every-s-design-philosophy) — every (2025, interview). "founder's best friend"
- [kate/evan/brandon hires](https://every.to/on-every/every-s-master-plan) — every (2024, primary). kate/evan/brandon hires; writing-as-core-process quote
- [15 fte](https://every.to/on-every/every-s-master-plan-part-ii) — every (2025-09-26, primary). 15 fte; $1.2m arr; core loop verbatim; "ecosystems are the edge"
- [de-risked content taxonomy](https://every.to/chain-of-thought/we-re-building-ai-into-our-media-business) — every (2023-05-04, primary). de-risked content taxonomy; lucas's gpt-4 app; seeds spiral
- [nj childhood, megasoft, $2m round, $1m arr jun 2025, brooklyn office, 14 staff](https://mercury.com/blog/what-comes-next-dan-shipper-every) — mercury (2025, reporting). nj childhood, megasoft, $2m round, $1m arr jun 2025, brooklyn office, 14 staff
- [mancrosoft/doors](https://mixergy.com/interviews/dan-shipper-firefly-interview/) — mixergy (2013, interview). mancrosoft/doors; dad's cemetery business; findit app
- [naveen/monologue weekend build](https://mixergy.com/interviews/how-dan-shipper-uses-ai-to-build-artisanal-ai-apps/) — mixergy (2025, interview). naveen/monologue weekend build
- [means of creation w/ li jin](https://every.to/divinations/announcing-passion-economics-660899) — every (2020, primary). means of creation w/ li jin
- [moc moved into a place of its own](https://every.to/divinations/announcement-1182790) — every (2021, primary). moc "moved into a place of its own"
- [naveen naidu gm](https://every.to/on-every/introducing-monologue-effortless-voice-dictation) — every (2025-09-16, reporting). naveen naidu gm
- [all access ep: codex campaign built in 10 min → $25k revenue](https://moon.fm/itunes/1719789201) — moon fm (undated, primary). all access ep: codex campaign built in 10 min → $25k revenue
- [adam→evan](https://every.to/napkin-math/announcing-napkin-math-fiscal-year-2021) — every (2021, primary). adam→evan; evan's jhu master's
- [keesling launch in bundle](https://every.substack.com/p/introducing-napkin-math) — every (2020, primary). keesling launch in bundle
- [cofounder and ceo of lex… first employee at substack, co-created product hunt](https://every.to/@nbaschez) — every (undated, reference). "cofounder and ceo of lex… first employee at substack, co-created product hunt"
- [maker mag sold 2019, buyer undisclosed](https://nesslabs.com/annual-review-2019) — nesslabs.com (2019, reference). maker mag sold 2019, buyer undisclosed
- [proof viral/broke](https://www.theneuron.ai/the-neuron-ai-explained-podcast/how-to-become-agent-native-dan-shipper-built-a-viral-app-between-meetings-then-it-broke-heres-what-he-learned/) — theneuron.ai (2026, interview). proof viral/broke; ~25 people; krieger cites agent-native
- [~4,000 paid subs](https://every.to/p/what-comes-next-a-new-era-for-every) — every (2024, primary). ~4,000 paid subs; $60k mrr; >$3m lifetime; column lineup
- [cites dan on learn-to-code-with-ai](https://every.to/p/you-are-the-technical-cofounder-you-need) — every (2025, primary). cites dan on learn-to-code-with-ai
- [packy on the bundle: bundles work](https://www.notboring.co/p/newsletter-newsletter) — not boring (2020-05, primary). packy on the bundle: "bundles work"
- [$25m valuation](https://www.nytimes.com/2025/05/21/business/media/ai-every-media-startup.html) — the new york times (2025-05-21, reporting). $25m valuation
- [im a writer](https://every.to/chain-of-thought/admitting-what-is-obvious) — every (2023-09-07, primary). "i'm a writer"; megasoft origin verbatim
- [claude code is in pole position](https://every.to/chain-of-thought/openai-has-some-catching-up-to-do) — every (2026-01-16, primary). "claude code is in pole position"
- [ai & i name in use by then](https://www.linkedin.com/posts/packym_how-packy-mccormick-finds-his-next-big-idea-activity-7226957398513520640-Ob_G) — linkedin (2024-08-07, primary). ai & i name in use by then
- [ai & i ep](https://every.to/podcast/how-packy-mccormick-finds-his-next-big-idea) — every (2024-08, interview). ai & i ep. 29
- [slack agents](https://every.to/on-every/introducing-plus-one-one-click-openclaw-agents-by-every) — every (2026-03-26, reporting). slack agents
- [dan×brandon origin stories](https://every.to/chain-of-thought/transcript-building-an-ai-media-and-software-empire) — every (2024, reporting). dan×brandon origin stories; ie8 pain; $20k total raised for firefly
- [dannys $200k salary](https://every.to/podcast/how-we-incubate-and-launch-new-products-with-ai) — every (2024-11-27, interview). danny's $200k salary; <10 fte; "we write, and then we build"
- [agent-native doc editor](https://every.to/on-every/introducing-proof) — every (2026-03-11, reporting). agent-native doc editor
- [post-pega travel](https://qz.com/author/dan-shipper) — quartz (2017, reference). post-pega travel; "how to make recess last forever" novella
- [quartz byline proof](https://qz.com/work/1099197/the-miracle-of-compound-interest-can-also-apply-to-your-career) — quartz (2017, reporting). quartz byline proof
- [every](https://every.to/on-every/so-we-raised-some-money) — every (2025-05-21, primary). $2m; hoffman+startingline; walleye's england; "sip seed"
- [nathan baschez bio details](https://www.danielscrivner.com/2/) — daniel scrivner (2020, interview). nathan baschez bio details
- [closed jul 1, 2014](https://www.sec.gov/Archives/edgar/data/1013857/000119312514295827/R21.htm) — sec (2014, reporting). closed jul 1, 2014; **$2.5m cash**
- [pega–profeatable agreement](https://www.sec.gov/Archives/edgar/data/1013857/000119312514229542/d741111dex991.htm) — sec (2014-06-09, reporting). pega–profeatable agreement; shipper quote
- [book part 3](https://every.to/chain-of-thought/seeing-business-like-a-language-model) — every (2025, primary). book part 3; claude code workshop promo
- [book part 4](https://every.to/chain-of-thought/seeing-creativity-like-a-language-model) — every (2025-10-24, primary). book part 4
- [book announcement, part 1](https://every.to/chain-of-thought/seeing-like-a-language-model) — every (2025-10-03, primary). book announcement, part 1
- [danny azizs story](https://every.to/source-code/i-left-my-job-to-run-an-ai-wrapper-at-every) — every (2025, reporting). danny aziz's story
- [lex spinout](https://every.to/on-every/we-re-spinning-out-lex) — every (2023-08-22, primary). lex spinout; nathan ceo; $2.75m true ventures; wayside/thanksgiving narrative
- [danny aziz solo-engineer build](https://every.to/on-every/introducing-spiral-v3-an-ai-writing-partner-with-taste) — every (2025-10-21, reporting). danny aziz solo-engineer build; $25/mo standalone
- [claimed investors incl](https://startupintros.com/orgs/every-media) — startup intros (2025, reporting). claimed investors incl. lecun, wilke, greylock, ai fund, aix [reported]
- [getitback](https://startupproject.org/blog/the-road-to-entrepreneurship-an-interview-with-dan-shipper/) — the startup project (2011, interview). getitback; yc invite; readstream in two days
- [investing… startup incubator… four drafts of a novel… fall of 2019](https://every.to/superorganizers/dan-shipper-the-sultan-of-superorganizers-4345) — every (2020, interview). "investing… startup incubator… four drafts of a novel… fall of 2019"
- [dan+nathan build-in-public pod](https://every.to/talk-therapy/0-the-story-of-how-we-met-start-here-524796) — every (2020, interview). dan+nathan build-in-public pod; chris bosh's the last chip
- [zhao/mehta/shipper](https://techcrunch.com/2011/04/21/yc_y_u_no-give-twitter-link-readers-auto-entry-into-yc/) — techcrunch (2011-04-21, reporting). zhao/mehta/shipper; pennmatch hack; grim tweeper
- [full current roster](https://every.to/team) — every (2026-09, reporting). full current roster
- [first dorm room fund investment](https://techcrunch.com/2014/06/09/pegasystems-acquires-co-browsing-tool-firefly-the-first-investment-by-first-rounds-dorm-room-fund/) — techcrunch (2014-06-09, reporting). first dorm room fund investment; bootstrapped
- [customers incl](https://technical.ly/startups/firefly-acquired-by-pegasystems/) — technical.ly (2014-06, reporting). customers incl. state of washington; shipper 22
- [conference](https://every.to/on-every/introducing-thesis-2027) — every (2026-08-13, primary). conference
- [rachel jepsen](https://every.to/the-long-conversation) — every (2021, reporting). rachel jepsen; craft-of-writing pod/newsletter
- [book-series finale](https://every.to/chain-of-thought/how-tools-shape-how-we-see-the-world) — every (2025-10-31, primary). book-series finale
- [original name how do you use chatgpt? (ep](https://share.transistor.fm/s/ef83db2b) — share.transistor.fm (2023-12-13, reporting). original name "how do you use chatgpt?" (ep. 3 linus lee)
- [proof postmortem](https://every.to/chain-of-thought/when-your-vibe-coded-app-goes-viral-and-then-goes-down) — every (2026-03-20, primary). proof postmortem
- [nj→penn philosophy framing](https://yespress.io/dan-shipper) — yespress.io (undated, reporting). nj→penn philosophy framing; blackberry app details
- [~500k words at every](https://yespress.io/evan-armstrong) — yespress.io (2026, reporting). ~500k words at every; leverage launch
- [~25 people](https://yespress.io/every-inc) — yespress.io (undated, reporting). ~25 people; "built by ai" characterization

AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

Canonical page: https://hraness.com/every/sources


Published by @ben in profile revision 1.
Original document: https://hraness.com/every/sources
Original credited author: Hraness
AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

## Structured source and record data

````json
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~118 eps","originalId":"src-p-listennotes","published":{"precision":"unknown","text":"undated"},"publisher":"listen notes","title":"since nov 15, 2023","type":"interview","url":"https://www.listennotes.com/podcasts/ai-i-dan-shipper-R-IJC915Hv8/"},{"author":null,"id":"source-1ab577c1ac9a777289eb","note":"$200/yr, $20/mo; $10k mrr incorporation point","originalId":"src-p-listenupih","published":{"precision":"year","text":"2020"},"publisher":"listenupih.com","title":"$200/yr, $20/mo","type":"reporting","url":"https://www.listenupih.com/every/"},{"author":null,"id":"source-6bbeaed48740c92ddb2c","note":"\"founder's best friend\"","originalId":"src-p-lucas-pod","published":{"precision":"year","text":"2025"},"publisher":"every","title":"founders best friend","type":"interview","url":"https://every.to/podcast/an-inside-look-at-every-s-design-philosophy"},{"author":null,"id":"source-ebe96a1fae82996819e8","note":"kate/evan/brandon hires; writing-as-core-process quote","originalId":"src-p-master-plan","published":{"precision":"year","text":"2024"},"publisher":"every","title":"kate/evan/brandon hires","type":"primary","url":"https://every.to/on-every/every-s-master-plan"},{"author":null,"id":"source-b0c329ec8dc857d3df83","note":"15 fte; 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