- [sold to outvoice (six figures)](https://objectivejournalism.org/2023/06/study-hall-isnt-like-other-media-outlets-unless/) — objectivejournalism.org (2023-06, reporting). sold to outvoice (six figures); collective economics reality-check
- [network driving 40% free/12% paid subs](https://on.substack.com/p/turn-on-your-growth-engine) — substack (2022, reporting). network driving 40% free/12% paid subs; lenny 78%/11% via recs
- [recommendations launch](https://on.substack.com/p/recommendations) — substack (2022-04-12, primary). recommendations launch
- [50% new subs / 25% paid via network](https://on.substack.com/p/substacks-recommendations-network) — substack (2024, reporting). 50% new subs / 25% paid via network; >3m paid subs then
- [$100m at $1](https://www.reuters.com/business/media-telecom/newsletter-platform-substack-valued-11-billion-latest-funding-round-2025-07-17/) — reuters (2025-07-17, reporting). $100m at $1.1b; 5m paid subs (mar 2025)
- [shipper on tbpn: $700k raised 2020](https://www.tbpndigest.com/story/2025-05-22/dan-shipper-on-claude-4-everys-2m-sif-seed-round-and-why-anthropic-dominates-coding) — tbpndigest.com (2025-05-22, reporting). shipper on tbpn: $700k raised 2020; incubations as separate llcs; writing stays core
- [editorial independence covenant](https://tbpn.substack.com/p/openai-acquires-tbpn) — tbpn.substack.com (2026-04-02, reporting). "editorial independence covenant"
- [first openai media acquisition](https://techcrunch.com/2026/04/02/openai-acquires-tbpn-the-buzzy-founder-led-business-talk-show/) — techcrunch (2026-04-02, reporting). first openai media acquisition; >$30m 2026 track; ads wound down
- [$840 of value in bundle claim](https://techbear.substack.com/p/inside-everys-growth-strategy) — techbear.substack.com (2025, reference). "$840 of value" in bundle claim; newsletter-as-funnel
- [~30 businesses](https://www.businessinsider.com/tiny-capital-andrew-wilkinson-tech-conglomerate-warren-buffett-berkshire-hathaway-2020-12) — business insider (2020-12, reporting). ~30 businesses; ceo-delegation model
- [tiny public](https://www.bloomberg.com/news/articles/2024-07-30/ackman-backed-tech-founder-tries-to-fulfill-his-berkshire-2-0-promise) — bloomberg (2024-07-30, reporting). tiny public; ackman-backed; $300m+ firm
- [wilkinsons holdco manifesto](https://awilkinson.medium.com/the-berkshire-hathaway-of-the-internet-391a8ee83db) — awilkinson.medium.com (2017, primary). wilkinson's holdco manifesto; dribbble first deal
- [portfolio of small bets](https://dvassallo.com/) — dvassallo.com (undated, primary). "portfolio of small bets"; small bets
- [left $500k amazon job 2019](https://www.indiehackers.com/post/why-have-a-portfolio-of-small-bets-40d41d13ab) — indie hackers (2021, interview). left $500k amazon job 2019; $570k in two years
- [a16z media/platform history](https://www.theverge.com/23697708/andreessen-horowitz-a16z-investing-tech) — the verge (2023, reference). a16z media/platform history
- [cora didnt stick for reviewer — rare critical note](https://www.theverge.com/tech/973929/instapaper-app-pastebot-spiderman-movie-installer) — the verge (2025, reference). cora "didn't stick" for reviewer — rare critical note
- [10m+ uniques peak months](https://www.forbes.com/sites/danschawbel/2017/01/17/tim-urban-how-he-turned-his-blog-into-a-global-movement/) — forbes (2017-01-17, reporting). 10m+ uniques peak months
- [2013](https://en.wikipedia.org/wiki/Wait_But_Why) — wikipedia (undated, reference). 2013; urban+finn; single-author
- [sept 2003](https://www.wikiwand.com/en/Weblogs,_Inc.) — wikiwand.com (undated, reference). sept 2003; aol oct 2005 ~$25m
- [agent-startup-as-journalism](https://www.wired.com/story/uncanny-valley-podcast-what-happens-when-your-coworkers-are-ai-agents/) — wired (2025, interview). agent-startup-as-journalism
- [5 months post-relaunch: $700k+ revenue, ~40k readers](https://every.to/on-every/write-with-every) — every (2021, reporting). 5 months post-relaunch: $700k+ revenue, ~40k readers
- [schiffer joins as me (left jan 2025 per linkedin)](https://www.platformer.news/can-platforms-outsmart-texass-social/) — platformer (2022-09-26, reporting). schiffer joins as me (left jan 2025 per linkedin)
- [founded in 2020](https://every.to/about) — every (undated, primary). "founded in 2020"; media+software+courses+consulting
- [first post feb 26, 2011](https://danshipper.com/i-accidentally-blogged-for-a-year) — dan shipper (2012, primary). first post feb 26, 2011; 83 posts/yr
- [more human work to do than ever](https://every.to/p/after-automation) — every (2026-05-21, reporting). "more human work to do than ever"
- [100 thinkers call their shot](https://every.to/on-every/what-does-human-work-look-like-after-automation) — every (2026-08-18, reporting). 100 thinkers call their shot
- [features written in english, not code](https://every.to/chain-of-thought/agent-native-architectures-how-to-build-apps-after-the-end-of-code) — every (2026-01-09, primary). features "written in english, not code"
- [cost of intelligence toward zero verbatim](https://every.to/chain-of-thought/ai-and-the-age-of-the-individual) — every (2022-11-10, primary). "cost of intelligence toward zero" verbatim
- [firefly cofounders incl](https://ai.engineer/speakers/dan-shipper) — ai.engineer (undated, reference). firefly cofounders incl. patrick leahy; apr 2020 merger framing
- [$9,000 in ai tools bundle](https://every.to/on-every/introducing-every-all-access) — every (2026-07-14, reporting). $9,000 in ai tools bundle
- [makers→managers](https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy) — every (2024-01-18, primary). makers→managers; model managers; course promo
- [tanay jaipuria crypto column in bundle](https://every.to/almanack/olympus-dao) — every (2021, reporting). tanay jaipuria crypto column in bundle
- [bundle ownership structure in dans words](https://www.amediaoperator.com/podcast/podcast-dan-shipper-and-nathan-baschez/) — a media operator (2020, interview). bundle ownership structure in dan's words
- [continua ai seed apr 2023](https://tracxn.com/d/people/dan-shipper/__wj-Y8zHzOSSaCHiFCQV1BXHSHS9P-J7EpH437BoSOes) — tracxn (undated, reporting). continua ai seed apr 2023
- [katie parrott quote](https://blog.annabyang.com/ai-writing-voice-system/) — blog.annabyang.com (2025, reporting). katie parrott quote
- [format: screen-shared chats + live experiments](https://podcasts.apple.com/is/podcast/ai-i/id1719789201) — apple podcasts (undated, interview). format: screen-shared chats + live experiments
- [109 posts… building and selling a startup from a dorm room, in public](https://danshipper.com/archive) — dan shipper (2010, community). "109 posts… building and selling a startup from a dorm room, in public"
- [my sister arielle… head of operations](https://www.linkedin.com/posts/danshipper_one-of-the-great-things-about-having-my-sister-activity-7495213591470563328-nN-h) — linkedin (2026-08-17, primary). "my sister arielle… head of operations"
- [sister dynamic](https://every.to/p/our-ai-costs-jumped-230-percent-i-m-not-setting-token-budgets-yet) — every (2026, primary). sister dynamic; openai spend +230%
- [investing… more than eight years](https://askforfunding.com/investor/dan-shipper-angel-investor) — askforfunding.com (undated, reporting). "investing… more than eight years"
- [ex-substack biz-dev head](https://every.to/on-every/austin-tedesco-joins-every-as-head-of-growth) — every (2025-11-17, primary). ex-substack biz-dev head
- [2025–26 essay/podcast/vibe-check stream](https://every.to/@danshipper?sort=newest) — every (undated, reporting). 2025–26 essay/podcast/vibe-check stream
- [first post aug 5, 2019](https://every.to/@danshipper?sort=oldest) — every (undated, reporting). first post aug 5, 2019; talk therapy eps
- [essay catalog + dates](https://every.to/@danshipper) — every (undated, reporting). essay catalog + dates
- [age 20, philosophy major, princeton nj, wheremyfriendsbe 40k](https://www.businessinsider.com/startups-are-flinging-job-offers-at-dan-shipper-but-the-20-year-old-philosphy-major-rould-rather-stay-at-upenn-2012-5) — business insider (2012-05-21, reporting). age 20, philosophy major, princeton nj, wheremyfriendsbe 40k
- [firefly $20k dorm room fund](https://www.businessinsider.com/dan-shipper-on-firefly-2013-7) — business insider (2013-07-30, reporting). firefly $20k dorm room fund; 6,000 customers
- [graduated may 18, flew to boston to close](https://www.businessinsider.com/firefly-gets-acquired-by-pegasus-2014-6) — business insider (2014-06-09, reporting). graduated may 18, flew to boston to close
- [substack exit coverage](https://www.businessinsider.com/every-publication-leaves-substack-media-collective-newsletter-2021-1) — business insider (2021-01, reporting). substack exit coverage
- [coding since i was 10](https://danshipper.com/what-i-learned-bootstrapping-a-6-figure-business-from-school) — dan shipper (2013, primary). "coding since i was 10"; 6-figure firefly
- [$15→$20/mo bundle hack on substack](https://every.to/divinations/introducing-the-divinations-superorganizers-372330) — every (2020, primary). $15→$20/mo bundle hack on substack
- [~200 new subs, +28% in a week](https://every.to/everything/the-magic-of-bundles-and-how-to-stay-388396) — every (2020, reporting). ~200 new subs, +28% in a week
- [openclaw guide (w/ willie williams)](https://every.to/guides/claw-school) — every (2026-03-26, reference). openclaw guide (w/ willie williams)
- [teams that dont write code](https://every.to/chain-of-thought/compound-engineering-how-every-codes-with-agents) — every (2025-12-11, primary). "teams that don't write code"
- [every is half agent now (gell+williams)](https://every.to/context-window/every-is-half-agent-now) — every (2026, interview). "every is half agent now" (gell+williams)
- [$15/mo public](https://every.to/on-every/cora-is-out-of-beta-give-ai-your-inbox-take-back-your-life) — every (2025, reporting). $15/mo public
- [cora incubation](https://every.to/p/introducing-cora-manage-your-inbox-with-ai) — every (2024-12-17, reporting). cora incubation
- [people speak acquihire](https://www.creatorspotlight.com/p/evan-armstrong) — creatorspotlight.com (2026, reporting). people speak acquihire; ~30k leverage subs in 6 months
- [fadeke adegbuyis internet-culture newsletter](https://every.to/cybernaut/) — every (2021, reporting). fadeke adegbuyi's internet-culture newsletter
- [product list + writing archive pointer](https://danshipper.com/about) — dan shipper (2026, primary). product list + writing archive pointer
- [co-founder and ceo of every… writing online since 2010](https://danshipper.com/) — dan shipper (2026, primary). "co-founder and ceo of every… writing online since 2010"
- [hardbound/gimlet/ga/product hunt bio](https://every.to/divinations/introducing-divinations-195775) — every (2019, primary). hardbound/gimlet/ga/product hunt bio
- [polegs every presence (bio via https://www](https://every.to/@dror_poleg) — every (undated, reporting). poleg's every presence (bio via https://www.drorpoleg.com/dror-poleg/)
- [economic historian](https://www.drorpoleg.com/dror-poleg/) — drorpoleg.com (undated, primary). economic historian; rethinking real estate
- [was a lead writer… napkin math (past tense)](https://every.to/@ItsUrBoyEvan) — every (undated, reporting). "was a lead writer… napkin math" (past tense)
- [published his contract](https://every.to/napkin-math/am-i-getting-ripped-off-writing-at-every) — every (2021, primary). published his contract; "fellow bundle writer fadeke"
- [dan intro verbatim](https://every.to/napkin-math/the-leverage) — every (2025-04-22, primary). dan intro verbatim; ~500k words; equity holder
- [apr 2021–apr 2025](https://www.linkedin.com/in/evan-armstrong-701bb792) — linkedin (undated, primary). apr 2021–apr 2025; the leverage apr 2025–
- [~46 people listed](https://linkedin.com/company/everyinc) — linkedin (undated, primary). ~46 people listed; exec list incl. brooker belcourt
- [older team state (danny aziz gm spiral](https://www.everytang.com/team.html) — everytang.com (undated, primary). older team state (danny aziz gm spiral; yash gm sparkle)
- [note-taking pain quote](https://every.to/superorganizers/the-fall-of-roam) — every (2022-02-12, primary). note-taking pain quote
- [co-leads confirmed](https://www.finsmes.com/2025/05/every-raises-2m-in-seed-funding.html) — finsmes (2025-05, reporting). co-leads confirmed
- [$11k first 10 months](https://review.firstround.com/this-23-year-old-built-and-sold-his-startup-while-in-school-heres-what-made-the-difference) — review.firstround.com (2015-01-28, interview). $11k first 10 months; "multiple millions"; punctuated equilibrium
- [high-school app revenue, spent it all](https://danshipper.com/cultivating-frugality) — dan shipper (2011, primary). high-school app revenue, spent it all
- [first eir](https://every.to/on-every/brandon-gell-joins-every-as-our-first-entrepreneur-in-residence) — every (2023, primary). first eir; clyde $50m/100 people; covergenius mar 2023
- [clyde jan 2017–jan 2024](https://www.linkedin.com/in/brandongell) — linkedin (undated, primary). clyde jan 2017–jan 2024; cover genius acq.
- [first ep aug 14, 2020 w/ adam davidson](https://hackernoon.com/whats-new-means-of-creation-show-launch-and-slack-group-6z1v355i) — hackernoon.com (2020, primary). first ep aug 14, 2020 w/ adam davidson
- [writer collective](https://every.to/on-every/introducing-every-2762cb67-3784-47a4-9f79-b2e991594b52) — every (2021-01-25, primary). writer collective; bedrock pre-seed; left substack
- [automates 80 percent of repetitive writing](https://every.to/on-every/introducing-spiral) — every (2024, reporting). "automates 80 percent of repetitive writing"; began as dan's april claude realization
- [eic+gm](https://every.to/news/kate-lee-joins-every-as-editor-in-chief) — every (2023-10-30, primary). eic+gm; ex-stripe press/medium; semafor coverage
- [kates ai & i episode](https://www.linkedin.com/posts/kate-lee-506768_kate-lee-on-taste-hiring-and-running-editorial-activity-7440391680945508352-dgf8) — linkedin (2026-03-19, primary). kate's ai & i episode


Published by @ben in profile revision 1.
Original document: https://hraness.com/every/sources
Original credited author: Hraness
AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

## Structured source and record data

````json
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