Public dossier section · @ben
sources
This is @ben's profile revision 1. The original date and editorial confidence below are attributed to its publisher, not independent verification.
Original credited author: Hraness
AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.
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Published text
- 10k waitlist→1k+ dau — every (2025-06-26, reporting). 10k waitlist→1k+ dau; six-figure inference scare
- cybernaut launch — every (2021-04-21, reporting). cybernaut launch; "11+ other newsletters"
- lists calm fund, jun 2020 seed — unverified — app.dealroom.co (undated, repo). lists "calm fund, jun 2020" seed — unverified
- q3 demo day lineup — every (2025-09, reporting). q3 demo day lineup; monologue ios eos; katie parrott working overtime
- evan goes full-time — every (2022-02, reporting). evan goes full-time; ~20k napkin math readers, 500k views
- 100k+ subs and millions in revenue at every — how i make money writing (2025, interview). "100k+ subs and millions in revenue" at every; solo economics
- consulting arm — every (2025-02-10, reporting). consulting arm; ~9mo quiet ops; nps>70; paradigm tool
- studio launch — every (2024-10-16, reporting). studio launch; 5 eirs; danny aziz gm spiral; $150k lavingia speed round
- eir names — linkedin (2024-10-16, reporting). eir names; dorothy ren hir; 5-month ramp
- consulting aha moments — every (2026, reporting). consulting "aha moments"; five open roles; eleanor warnock byline
- nathans build/launch account — every (2022-10, reporting). nathan's build/launch account; 25k signups/24h
- rebrand announcement (news format) — every (2021-01-25, reporting). rebrand announcement (news format)
- dans announcement — linkedin (2023-10-30, reporting). dan's announcement
- lex ~200k users, ~$3m raised — la business journal (2023-10, repo). lex ~200k users, ~$3m raised
- lenny bot build post — every (2023-02, reporting). lenny bot build post; lenny's highest-traffic day
- 3k users day 1 — every (2023-02, reporting). 3k users day 1; ~2% d2 retention
- 15 people — lenny's newsletter (2025-07-17, interview). 15 people; 7-figure revenue; $1m+ consulting; 100% ai-written code
- evans post-every venture — the leverage (undated, reporting). evan's post-every venture; 4yrs at every, grew to 100k+ subs
- sunday digest: were building a word processor… called lex — every (2022-10, reporting). sunday digest: "we're building a word processor… called lex"
- lex still invite-gated feb 2023 — buttondown (2023-02-06, reporting). lex still invite-gated feb 2023
- oa introducing lex! episode — snipd (2022-10-16, reporting). oa "introducing lex!" episode
- nathans spinout/seed post — every (2023-08-23, reporting). nathan's spinout/seed post; true ventures' natasha sharma dm story
- maximize your mind w/ chatgpt course: $2k/$1 — every (2023-01, reporting). maximize your mind w/ chatgpt course: $2k/$1.2k eb, $700 async, $10k 1:1; feb 5–mar 8
- means of creation (li jin + nathan) announced — every (2020-08-19, reporting). means of creation (li jin + nathan) announced
- pre-launch traction — every (2025-09-17, reporting). pre-launch traction; naveen+gell w/ dan
- every × muse perk (1yr free, $39 — every (2022-09-29, reporting). every × muse perk (1yr free, $39.99 value)
- adam keeslings napkin math joins — every (2020-06-21, reporting). adam keesling's napkin math joins; credits tori smith/paul smalera
- first post 2020-05-29 (adam keesling) — every (undated, reporting). first post 2020-05-29 (adam keesling)
- threadreaderapp — threadreaderapp (2022-10-16, reporting). nathan's archived tweet threads: lex launch (oct 16 2022), "ask lex" (oct 31 2022), spinout announcement (aug 23 2023)
- 100,000 builders tagline — new economies (2026, interview). "100,000 builders" tagline; "4-year flatline 2020–2024" claim
- 12 fte+30 freelancers — newsmachines (2025-05-07, repo). 12 fte+30 freelancers; ~5% conversion; ~100k list (phrased ambiguously)
- ios reading app in a week, zero code, dictated via monologue — every (2025-11, reporting). ios reading app in a week, zero code, dictated via monologue
- oa podcast launch — every (2022-07-25, reporting). oa podcast launch
- lex ai, inc — prnewswire (2023-08-23, primary). lex ai, inc. press release; "spun out of… every media"
- current suite: spiral/cora/sparkle/monologue + eir pipeline — every (undated, reporting). current suite: spiral/cora/sparkle/monologue + eir pipeline
- swift rebuild account (referenced) — every (2025, reporting). swift rebuild account (referenced)
- agent-native rebuild — every (2026-04-14, reporting). agent-native rebuild; opus 4.6/haiku 4.5; claude code sdk
- sparkle search beta — every (2025-10-02, reporting). sparkle search beta; >10k users; six-figure revenue; yash poojary gm; nightclub 9
- sparkle ai launch — every (2024-08-14, reporting). sparkle ai launch; gell+ezpeleta; gpt-4 filenames; bundle $20/$200
- sparkle v1 launch post — every (2020-01-23, reporting). sparkle v1 launch post; also reveals "thinker"; every.to domain already in use
- 3k users/16k runs/1 — every (2024-07-18, reporting). 3k users/16k runs/1.2k spirals in 4 wks
- spiral v2 — every (2024-11, reporting). spiral v2; sonnet 3.5; $15/seat; 200+ spirals
- studio positioning — every (undated, reporting). studio positioning; eir pitch
- $30/mo, $288/yr, 30-day trial — every (undated, reporting). $30/mo, $288/yr, 30-day trial; "between jobs" 3-month offer
- substack-built merge into everything — every (2020-06-07, reporting). substack-built merge into "everything"; ~100 paywalled posts
- tc coverage — techcrunch (2023-08-23, repo). tc coverage; nights-and-weekends fall 2022 build; 25k day-1 signups
- knowledge-orchestration thesis — every (2023-07, reporting). knowledge-orchestration thesis; sept 5 chatbot cohort ($1.3k eb)
- the long conversation live show w/ rachel jepsen, first ep 2020-10-16 — every (2020-10-14, reporting). the long conversation live show w/ rachel jepsen, first ep 2020-10-16
- 75,000+ subscribers — velagao (2025, repo). "75,000+ subscribers"; studio ~6mo old at writing; lex 25k launch signups
- claude code mobile early access — every (2025-10-20, reporting). claude code mobile early access; claude code camp nov 19 ($1k eb)
- coming soon capture pre-launch — wayback machine (2021-01-22, community). "coming soon" capture pre-launch
- 40k+ subs — wayback machine (2021-12-26, community). 40k+ subs; full 13-publication roster; $1/2wk trial; ©2021 every media, inc.
- team snapshot ~13 names — wayback machine (2024-09-22, community). team snapshot ~13 names
- course curriculum = chatgpt→claude→lex→spiral toolchain — every (2024-08, reporting). course curriculum = chatgpt→claude→lex→spiral toolchain; $1.6k/$1.3k (landing page dated 2024-08-27: every.to/p/course-how-to-write-with-ai)
- ~$900k/yr — business insider (2024-12, interview). ~$900k/yr; $1k×4 founders
- profitable at 6 months — nieman lab (2024-02, reporting). profitable at 6 months; $100/yr
- quotes baschez bundle demand test — abhinav kejriwal (2021, reporting). quotes baschez bundle demand test
- superhuman 1 — creativeainews.com (2026, reference). superhuman 1.5m; neuron 550k; beehiiv ~$30m rev mid-2025
- guests: kelly, dwarkesh, hoffman, cowen, perell, tossell, steph smith — every (2025, primary). guests: kelly, dwarkesh, hoffman, cowen, perell, tossell, steph smith
- kevin ryan 2007 — linkedin (undated, reporting). kevin ryan 2007; companies raised >$2b
- 15 newsletters — the ankler (2026, reporting). 15 newsletters; profitable since yr 1; left substack for passport (automattic×thompson)
- contemporaneous bundle coverage — ari lewis (2020-04, reporting). contemporaneous bundle coverage; "substack planning bundling" claim
- 4→30 employees — apple podcasts (2026, interview). 4→30 employees; "hit an agent or a human" in slack; after automation
- ~$5m 2025 ad rev — axios (2025-12-05, reporting). ~$5m 2025 ad rev; no outside investors; $15m 2026 target; abruscato hire
- shipper: infinite vibe coding machine — axios (2026-01-07, reporting). shipper: "infinite vibe coding machine"; 1 eng = 4–5×
- paid cross-recommendation marketplace — product.beehiiv.com (2023-04-27, reporting). paid cross-recommendation marketplace
- 15m+ recommendations — product.beehiiv.com (2025, reporting). 15m+ recommendations; 60k+ publishers; unified recs+boosts
- $33m nea — techcrunch (2024-04-30, reporting). $33m nea; founded by morning brew growth team; ~$225m val reported (getlatka)
- bens bites ~120k — aiforautomation.io (2026-03-30, reference). ben's bites ~120k; builder audience; a16z scouting
- 2007 — seedlist (undated, reference). 2007; builder+investor; camp cohorts; $66m fund iii (agents, jul 2025)
- substack pulled advances — business insider (2022-08-08, reporting). substack pulled advances; bulletin froze; cooling
- ~150k subs — newsletterinsights.io (2026, reporting). ~150k subs; ~9k paid est. [estimates — treat as reported]
- bundle of substacks under one umbrella — newsletter.brxnd.ai (2024, interview). "bundle of substacks under one umbrella"; lex origin story
- private equity for the app store generation — bloomberg (2024-10-28, reporting). "private equity for the app store generation"
- wetransfer deal — reuters (2024-09-08, reporting). wetransfer deal; 75% cuts; $2.55b val
- everything bundle launch — every (2020-04-13, primary). everything bundle launch; $15/mo vs $35 separate; substack bundling "not technically supported"
- baschez bundle magic: demand-curve logic, spotify vs substack — myhub (2020, primary). baschez "bundle magic": demand-curve logic, spotify vs substack
- rebundling — stratechery (2022, reference). rebundling; barksdale pendulum
- screen-share demo format — chatprd (undated, primary). screen-share demo format
- canonical bundling economics — chris dixon (2012-07-08, primary). canonical bundling economics
Original source occurrences
- 10k waitlist→1k+ dau · every · 2025-06-26 (day) · original ID: src-h-cora-transcript
10k waitlist→1k+ dau; six-figure inference scare
- cybernaut launch · every · 2021-04-21 (day) · original ID: src-h-cybernaut-launch
cybernaut launch; "11+ other newsletters"
- lists calm fund, jun 2020 seed — unverified · app.dealroom.co · undated (unknown) · original ID: src-h-dealroom
lists "calm fund, jun 2020" seed — unverified
- q3 demo day lineup · every · 2025-09 (month) · original ID: src-h-demo-day
q3 demo day lineup; monologue ios eos; katie parrott working overtime
- evan goes full-time · every · 2022-02 (month) · original ID: src-h-evan-fulltime
evan goes full-time; ~20k napkin math readers, 500k views
- 100k+ subs and millions in revenue at every · how i make money writing · 2025 (year) · original ID: src-h-evan-interview
"100k+ subs and millions in revenue" at every; solo economics
- consulting arm · every · 2025-02-10 (day) · original ID: src-h-every-consulting
consulting arm; ~9mo quiet ops; nps>70; paradigm tool
- studio launch · every · 2024-10-16 (day) · original ID: src-h-every-studio
studio launch; 5 eirs; danny aziz gm spiral; $150k lavingia speed round
- eir names · linkedin · 2024-10-16 (day) · original ID: src-h-gell-linkedin
eir names; dorothy ren hir; 5-month ramp
- consulting aha moments · every · 2026 (year) · original ID: src-h-hands-dirty
consulting "aha moments"; five open roles; eleanor warnock byline
- nathans build/launch account · every · 2022-10 (month) · original ID: src-h-how-lex-happened
nathan's build/launch account; 25k signups/24h
- rebrand announcement (news format) · every · 2021-01-25 (day) · original ID: src-h-introducing-every
rebrand announcement (news format)
- dans announcement · linkedin · 2023-10-30 (day) · original ID: src-h-kate-lee-linkedin
dan's announcement
- lex ~200k users, ~$3m raised · la business journal · 2023-10 (month) · original ID: src-h-labj-lex
lex ~200k users, ~$3m raised
- lenny bot build post · every · 2023-02 (month) · original ID: src-h-lenny-bot
lenny bot build post; lenny's highest-traffic day
- 3k users day 1 · every · 2023-02 (month) · original ID: src-h-lenny-bot-metrics
3k users day 1; ~2% d2 retention
- 15 people · lenny's newsletter · 2025-07-17 (day) · original ID: src-h-lenny-episode
15 people; 7-figure revenue; $1m+ consulting; 100% ai-written code
- evans post-every venture · the leverage · undated (unknown) · original ID: src-h-leverage-about
evan's post-every venture; 4yrs at every, grew to 100k+ subs
- sunday digest: were building a word processor… called lex · every · 2022-10 (month) · original ID: src-h-lex-announce
sunday digest: "we're building a word processor… called lex"
- lex still invite-gated feb 2023 · buttondown · 2023-02-06 (day) · original ID: src-h-lex-buttondown
lex still invite-gated feb 2023
- oa introducing lex! episode · snipd · 2022-10-16 (day) · original ID: src-h-lex-podcast-ep
oa "introducing lex!" episode
- nathans spinout/seed post · every · 2023-08-23 (day) · original ID: src-h-lex-seed-post
nathan's spinout/seed post; true ventures' natasha sharma dm story
- maximize your mind w/ chatgpt course: $2k/$1 · every · 2023-01 (month) · original ID: src-h-maximize-mind
maximize your mind w/ chatgpt course: $2k/$1.2k eb, $700 async, $10k 1:1; feb 5–mar 8
- means of creation (li jin + nathan) announced · every · 2020-08-19 (day) · original ID: src-h-moc-announce
means of creation (li jin + nathan) announced
- pre-launch traction · every · 2025-09-17 (day) · original ID: src-h-monologue-podcast
pre-launch traction; naveen+gell w/ dan
- every × muse perk (1yr free, $39 · every · 2022-09-29 (day) · original ID: src-h-muse-bundle
every × muse perk (1yr free, $39.99 value)
- adam keeslings napkin math joins · every · 2020-06-21 (day) · original ID: src-h-napkin-math-launch
adam keesling's napkin math joins; credits tori smith/paul smalera
- first post 2020-05-29 (adam keesling) · every · undated (unknown) · original ID: src-h-napkin-math-page
first post 2020-05-29 (adam keesling)
- threadreaderapp · threadreaderapp · 2022-10-16 (day) · original ID: src-h-nathan-threads
nathan's archived tweet threads: lex launch (oct 16 2022), "ask lex" (oct 31 2022), spinout announcement (aug 23 2023)
- 100,000 builders tagline · new economies · 2026 (year) · original ID: src-h-new-economies
"100,000 builders" tagline; "4-year flatline 2020–2024" claim
- 12 fte+30 freelancers · newsmachines · 2025-05-07 (day) · original ID: src-h-newsmachines
12 fte+30 freelancers; ~5% conversion; ~100k list (phrased ambiguously)
- ios reading app in a week, zero code, dictated via monologue · every · 2025-11 (month) · original ID: src-h-opus-45
ios reading app in a week, zero code, dictated via monologue
- oa podcast launch · every · 2022-07-25 (day) · original ID: src-h-ordinary-astronauts
oa podcast launch
- lex ai, inc · prnewswire · 2023-08-23 (day) · original ID: src-h-prnewswire-lex
lex ai, inc. press release; "spun out of… every media"
- current suite: spiral/cora/sparkle/monologue + eir pipeline · every · undated (unknown) · original ID: src-h-products
current suite: spiral/cora/sparkle/monologue + eir pipeline
- swift rebuild account (referenced) · every · 2025 (year) · original ID: src-h-sparkle-14days
swift rebuild account (referenced)
- agent-native rebuild · every · 2026-04-14 (day) · original ID: src-h-sparkle-2026
agent-native rebuild; opus 4.6/haiku 4.5; claude code sdk
- sparkle search beta · every · 2025-10-02 (day) · original ID: src-h-sparkle-inherited
sparkle search beta; >10k users; six-figure revenue; yash poojary gm; nightclub 9
- sparkle ai launch · every · 2024-08-14 (day) · original ID: src-h-sparkle-launch
sparkle ai launch; gell+ezpeleta; gpt-4 filenames; bundle $20/$200
- sparkle v1 launch post · every · 2020-01-23 (day) · original ID: src-h-sparkle-v1-launch
sparkle v1 launch post; also reveals "thinker"; every.to domain already in use
- 3k users/16k runs/1 · every · 2024-07-18 (day) · original ID: src-h-spiral-3k
3k users/16k runs/1.2k spirals in 4 wks
- spiral v2 · every · 2024-11 (month) · original ID: src-h-spiral-v2
spiral v2; sonnet 3.5; $15/seat; 200+ spirals
- studio positioning · every · undated (unknown) · original ID: src-h-studio
studio positioning; eir pitch
- $30/mo, $288/yr, 30-day trial · every · undated (unknown) · original ID: src-h-subscribe
$30/mo, $288/yr, 30-day trial; "between jobs" 3-month offer
- substack-built merge into everything · every · 2020-06-07 (day) · original ID: src-h-substack-merge
substack-built merge into "everything"; ~100 paywalled posts
- tc coverage · techcrunch · 2023-08-23 (day) · original ID: src-h-tc-lex
tc coverage; nights-and-weekends fall 2022 build; 25k day-1 signups
- knowledge-orchestration thesis · every · 2023-07 (month) · original ID: src-h-things-i-believe
knowledge-orchestration thesis; sept 5 chatbot cohort ($1.3k eb)
- the long conversation live show w/ rachel jepsen, first ep 2020-10-16 · every · 2020-10-14 (day) · original ID: src-h-tlc-intro
the long conversation live show w/ rachel jepsen, first ep 2020-10-16
- 75,000+ subscribers · velagao · 2025 (year) · original ID: src-h-velagao
"75,000+ subscribers"; studio ~6mo old at writing; lex 25k launch signups
- claude code mobile early access · every · 2025-10-20 (day) · original ID: src-h-vibe-check-mobile
claude code mobile early access; claude code camp nov 19 ($1k eb)
- coming soon capture pre-launch · wayback machine · 2021-01-22 (day) · original ID: src-h-wayback-everyto-jan21
"coming soon" capture pre-launch
- 40k+ subs · wayback machine · 2021-12-26 (day) · original ID: src-h-wayback-home-dec21
40k+ subs; full 13-publication roster; $1/2wk trial; ©2021 every media, inc.
- team snapshot ~13 names · wayback machine · 2024-09-22 (day) · original ID: src-h-wayback-team-sep24
team snapshot ~13 names
- course curriculum = chatgpt→claude→lex→spiral toolchain · every · 2024-08 (month) · original ID: src-h-write-with-ai-course
course curriculum = chatgpt→claude→lex→spiral toolchain; $1.6k/$1.3k (landing page dated 2024-08-27: every.to/p/course-how-to-write-with-ai)
- ~$900k/yr · business insider · 2024-12 (month) · original ID: src-i-404-bi
~$900k/yr; $1k×4 founders
- profitable at 6 months · nieman lab · 2024-02 (month) · original ID: src-i-404-nieman
profitable at 6 months; $100/yr
- quotes baschez bundle demand test · abhinav kejriwal · 2021 (year) · original ID: src-i-abhinav-bundle
quotes baschez bundle demand test
- superhuman 1 · creativeainews.com · 2026 (year) · original ID: src-i-ai-landscape
superhuman 1.5m; neuron 550k; beehiiv ~$30m rev mid-2025
- guests: kelly, dwarkesh, hoffman, cowen, perell, tossell, steph smith · every · 2025 (year) · original ID: src-i-aiandi-tavel
guests: kelly, dwarkesh, hoffman, cowen, perell, tossell, steph smith
- kevin ryan 2007 · linkedin · undated (unknown) · original ID: src-i-alleycorp
kevin ryan 2007; companies raised >$2b
- 15 newsletters · the ankler · 2026 (year) · original ID: src-i-ankler-chapter
15 newsletters; profitable since yr 1; left substack for passport (automattic×thompson)
- contemporaneous bundle coverage · ari lewis · 2020-04 (month) · original ID: src-i-ari-lewis
contemporaneous bundle coverage; "substack planning bundling" claim
- 4→30 employees · apple podcasts · 2026 (year) · original ID: src-i-automated-headcount
4→30 employees; "hit an agent or a human" in slack; after automation
- ~$5m 2025 ad rev · axios · 2025-12-05 (day) · original ID: src-i-axios-tbpn-ads
~$5m 2025 ad rev; no outside investors; $15m 2026 target; abruscato hire
- shipper: infinite vibe coding machine · axios · 2026-01-07 (day) · original ID: src-i-axios-vibe
shipper: "infinite vibe coding machine"; 1 eng = 4–5×
- paid cross-recommendation marketplace · product.beehiiv.com · 2023-04-27 (day) · original ID: src-i-beehiiv-boosts
paid cross-recommendation marketplace
- 15m+ recommendations · product.beehiiv.com · 2025 (year) · original ID: src-i-beehiiv-recs
15m+ recommendations; 60k+ publishers; unified recs+boosts
- $33m nea · techcrunch · 2024-04-30 (day) · original ID: src-i-beehiiv-seriesb
$33m nea; founded by morning brew growth team; ~$225m val reported (getlatka)
- bens bites ~120k · aiforautomation.io · 2026-03-30 (day) · original ID: src-i-bensbites
ben's bites ~120k; builder audience; a16z scouting
- 2007 · seedlist · undated (unknown) · original ID: src-i-betaworks
2007; builder+investor; camp cohorts; $66m fund iii (agents, jul 2025)
- substack pulled advances · business insider · 2022-08-08 (day) · original ID: src-i-bi-cooling
substack pulled advances; bulletin froze; cooling
- ~150k subs · newsletterinsights.io · 2026 (year) · original ID: src-i-bigtech
~150k subs; ~9k paid est. [estimates — treat as reported]
- bundle of substacks under one umbrella · newsletter.brxnd.ai · 2024 (year) · original ID: src-i-brxnd-nathan
"bundle of substacks under one umbrella"; lex origin story
- private equity for the app store generation · bloomberg · 2024-10-28 (day) · original ID: src-i-bs-bloomberg
"private equity for the app store generation"
- wetransfer deal · reuters · 2024-09-08 (day) · original ID: src-i-bs-reuters
wetransfer deal; 75% cuts; $2.55b val
- everything bundle launch · every · 2020-04-13 (day) · original ID: src-i-bundle-launch
everything bundle launch; $15/mo vs $35 separate; substack bundling "not technically supported"
- baschez bundle magic: demand-curve logic, spotify vs substack · myhub · 2020 (year) · original ID: src-i-bundle-magic
baschez "bundle magic": demand-curve logic, spotify vs substack
- rebundling · stratechery · 2022 (year) · original ID: src-i-cables-last-laugh
rebundling; barksdale pendulum
- screen-share demo format · chatprd · undated (unknown) · original ID: src-i-chatprd-howiai
screen-share demo format
- canonical bundling economics · chris dixon · 2012-07-08 (day) · original ID: src-i-chris-dixon
canonical bundling economics