Published text

Structured research records

1. firefly · every-quests · 2011–2014 (approximate)

   Original location · source-4291079feaae363b425c · source-2a943bc11cc0c590388b · source-f6bbf827e036e6d5eabe · source-b53267771c13f4773cb7 · source-41a9dfeaf0ce49f0b1ce

   Original structured fields

   {
     "dates": "2011–2014",
     "detail": "dan's college startup — a cobrowsing customer-support tool built with justin meltzer at upenn. first round's first dorm room fund investment ($20k), y combinator s13, ~$600k raised, sold to pegasystems for $2.5m the week of graduation. the operating rep that funds the later writing life.",
     "id": "qst-firefly",
     "owner": "dan",
     "sourceIds": [
       "src-p-techcrunch-firefly",
       "src-p-tc-yc",
       "src-p-sec-10q",
       "src-p-sec-pr",
       "src-p-firstround"
     ],
     "status": "ended",
     "title": "firefly",
     "url": null
   }

2. the sleep-mask company · every-quests · 2019 (year)

   Original location · source-df92bd11d09d9d5c6256 · source-107542dc5076360cbe0c

   Original structured fields

   {
     "dates": "2019",
     "detail": "the sleep-protecting blackout-mask company dan ran on shopify during the wilderness years — a physical-products rep between the pega exit and the newsletter. 'i am a terrible programmer' era.",
     "id": "qst-manta",
     "owner": "dan",
     "sourceIds": [
       "src-p-linkedin-dan",
       "src-p-mixergy"
     ],
     "status": "ended",
     "title": "the sleep-mask company",
     "url": null
   }

3. the four-draft novel · every-quests · 2019–2020 (approximate)

   Original location · source-dfe7d489052939852993 · source-df92bd11d09d9d5c6256

   Original structured fields

   {
     "dates": "2019–2020",
     "detail": "a pre-every 50,000-word fiction attempt — four drafts of a novel plus an illustrated novella about entrepreneurship. the writing rep that never stopped.",
     "id": "qst-novel",
     "owner": "dan",
     "sourceIds": [
       "src-p-sultan",
       "src-p-linkedin-dan"
     ],
     "status": "ended",
     "title": "the four-draft novel",
     "url": null
   }

4. sparkle v1 · every-quests · 2020-01 (month)

   Original location · source-4eab0c1fd27ae6f1b4d5 · source-80ca3a98ddcea2525277

   Original structured fields

   {
     "dates": "2020-01",
     "detail": "sparkle v1 — a mac tray app auto-sorting desktop/downloads into para-style folders, bundled exclusively with superorganizers premium before every existed. the software-plus-writing bundle in miniature.",
     "id": "qst-sparkle-v1",
     "owner": "company",
     "sourceIds": [
       "src-h-sparkle-v1-launch",
       "src-c-sparkle-orig"
     ],
     "status": "handed-off",
     "title": "sparkle v1",
     "url": null
   }

5. lex · every-quests · 2022–2023 (approximate)

   Original location · source-7cae6773c2e3a7f8ca70 · source-f4526e9a0a053f6d0524 · source-c952bb49fe8085130f3e · source-2c51c1dc4ff44988bbb8 · source-a1ae2f65c32be87158fe

   Original structured fields

   {
     "dates": "2022–2023",
     "detail": "lex — the ai word processor nathan built inside every on nights and weekends after parental leave; ~25,000 waitlist signups in a day, spun out august 2023 as lex ai, inc. with a $2.75m true ventures seed. every retains a stake; the spinout became the template.",
     "id": "qst-lex",
     "owner": "nathan",
     "sourceIds": [
       "src-h-lex-announce",
       "src-h-how-lex-happened",
       "src-p-spinning-out-lex",
       "src-h-tc-lex",
       "src-h-labj-lex"
     ],
     "status": "handed-off",
     "title": "lex",
     "url": "https://lex.page"
   }

6. the courses · every-quests · 2022 (year)

   Original location · source-eeac7d57809fb8fb1906 · source-aa2f5031cfbd33d0adf3

   Original structured fields

   {
     "dates": "2022",
     "detail": "the course era — 'how to write with ai' and the prompt-engineering course ran at ~$650/seat before the apps existed. consulting's ancestor: the expertise monetized before it was productized.",
     "id": "qst-courses",
     "owner": "company",
     "sourceIds": [
       "src-h-write-with-ai-course",
       "src-h-chatbot-course-nov"
     ],
     "status": "ended",
     "title": "the courses",
     "url": null
   }

7. ai & i · every-quests · 2023– (approximate)

   Original location · source-590eef782c710b3c24d6 · source-56435131252e2acade1f · source-8a33c5ae140cb537fdfc · source-9ec0a486d9b72d56f3be

   Original structured fields

   {
     "dates": "2023–",
     "detail": "ai & i — twice-weekly, guests screen-share their actual chatgpt/claude histories: reid hoffman, tyler cowen, kevin kelly, dwarkesh patel, sarah tavel, mike krieger, claire vo. ~120 episodes; the front line of the agent-era coverage.",
     "id": "qst-ai-and-i",
     "owner": "dan",
     "sourceIds": [
       "src-h-ai-and-i-ep1",
       "src-p-applepod",
       "src-p-transistor",
       "src-p-listennotes"
     ],
     "status": "active",
     "title": "ai & i",
     "url": "https://podcasts.apple.com/is/podcast/ai-i/id1719789201"
   }

8. the lenny bot · every-quests · 2023-02 (month)

   Original location · source-db5444f0b43b918a29a1 · source-08cef0d24af597b196c5

   Original structured fields

   {
     "dates": "2023-02",
     "detail": "the lenny bot — a gpt-3 q&a over lenny rachitsky's newsletter archive, built in a weekend and shipped in public with honest retention numbers. the proof-of-concept for 'build in public, write the field report.'",
     "id": "qst-lenny-bot",
     "owner": "dan",
     "sourceIds": [
       "src-h-lenny-bot",
       "src-h-lenny-bot-metrics"
     ],
     "status": "ended",
     "title": "the lenny bot",
     "url": null
   }

9. spiral · every-quests · 2024-06 (month)

   Original location · source-c346a9277f7e8f127a7f · source-11dbaa475d2539341332 · source-be9eaed912aadd07025a · source-c2a0488bfd8d0251ffa6 · source-a6fa832b4139fefbbcb5

   Original structured fields

   {
     "dates": "2024-06",
     "detail": "spiral — the prompt-builder for repetitive writing tasks, grown from dan's claude workflow for automating the 'business of writing': 3,000 users and 16,000 runs in four weeks, all organic. danny aziz rebuilt v3 essentially alone with claude code.",
     "id": "qst-spiral",
     "owner": "company",
     "sourceIds": [
       "src-p-introducing-spiral",
       "src-i-spiral-launch",
       "src-h-spiral-3k",
       "src-p-spiral-v3",
       "src-h-spiral-v2"
     ],
     "status": "active",
     "title": "spiral",
     "url": "https://spiral.so"
   }

10. sparkle v2 · every-quests · 2024-08 (month)

    Original location · source-07da4416e60fe77336d0 · source-734662102736e8312ff7

    Original structured fields

    {
      "dates": "2024-08",
      "detail": "sparkle v2 — the ai file organizer rebuilt by gell and javi ezpeleta on gpt-4: filenames only, deleted after 30 days. the 2020 tray app, given a model.",
      "id": "qst-sparkle-v2",
      "owner": "company",
      "sourceIds": [
        "src-h-sparkle-launch",
        "src-c-introducing-sparkle"
      ],
      "status": "handed-off",
      "title": "sparkle v2",
      "url": null
    }

11. every studio · every-quests · 2024-10 (month)

    Original location · source-6d3788633842027b9099 · source-57816036e04fe047907c · source-60c7f699b1c0167ed1cc

    Original structured fields

    {
      "dates": "2024-10",
      "detail": "every studio — the product-incubation arm formalized: five entrepreneurs-in-residence, a $150k 'speed round' from sahil lavingia, and a claim that a media company's distribution + editorial can de-risk early software. cora, monologue, and sparkle all ran through it.",
      "id": "qst-studio",
      "owner": "brandon",
      "sourceIds": [
        "src-h-every-studio",
        "src-h-demo-day",
        "src-h-gell-linkedin"
      ],
      "status": "active",
      "title": "every studio",
      "url": null
    }

12. every consulting · every-quests · 2025-02 (month)

    Original location · source-924f89ce88679805303d · source-c5face71c58fea4912b5

    Original structured fields

    {
      "dates": "2025-02",
      "detail": "every consulting — ai adoption work for mid-to-large orgs, after nine months quiet: a proprietary 'paradigm' reporting tool, claimed nps over 70, pacing $1–2m. natalia quintero runs it.",
      "id": "qst-consulting",
      "owner": "brandon",
      "sourceIds": [
        "src-h-every-consulting",
        "src-p-master-plan-2"
      ],
      "status": "active",
      "title": "every consulting",
      "url": null
    }

13. cora · every-quests · 2025-06 (month)

    Original location · source-99df1964dba83b431280 · source-fafa0b58b35ea438d0ac · source-3302832289bf26144740 · source-2d3f2dcb140d625c0061 · source-bb31a65227917e1d3e2a

    Original structured fields

    {
      "dates": "2025-06",
      "detail": "cora — the 'ai chief of staff for your inbox': screens email, pre-drafts replies in your voice, sends a twice-daily brief. kieran's mvp in a night, 10k waitlist by february, ga june 2025; nearly burned six figures on inference before the cost-down work.",
      "id": "qst-cora",
      "owner": "kieran",
      "sourceIds": [
        "src-p-cora-beta",
        "src-h-cora-bundle",
        "src-h-cora-podcast-3mo",
        "src-p-cora-intro",
        "src-p-cora-beta",
        "src-i-cora-site"
      ],
      "status": "active",
      "title": "cora",
      "url": "https://cora.computer"
    }

14. monologue · every-quests · 2025-09 (month)

    Original location · source-061184087997d6b72beb · source-d95fa87891044725d3e1

    Original structured fields

    {
      "dates": "2025-09",
      "detail": "monologue — ai voice dictation for mac; naveen built v1 in a weekend because existing tools 'aren't quite right.' ~7,000 dictations a day at launch; the fastest path from studio incubation to bundle product.",
      "id": "qst-monologue",
      "owner": "naveen",
      "sourceIds": [
        "src-p-monologue",
        "src-p-monologue",
        "src-h-monologue-podcast"
      ],
      "status": "active",
      "title": "monologue",
      "url": "https://monologue.to"
    }

15. proof and plus one · every-quests · 2026-03 (month)

    Original location · source-fe44d96e9a2f5b9d0896 · source-e847324d92cd75f366a6 · source-6facda6a2525ce04718a · source-9f13c3474e170515d13b

    Original structured fields

    {
      "dates": "2026-03",
      "detail": "proof — a vibe-coded collaborative doc editor that went viral, fell over under load, and became a public postmortem. plus one — one-click ai coworkers in slack; every's own agent employee is named claudie.",
      "id": "qst-proof-plusone",
      "owner": "company",
      "sourceIds": [
        "src-p-proof",
        "src-p-vibe-viral",
        "src-p-plusone",
        "src-i-plus-one-help"
      ],
      "status": "continuing",
      "title": "proof and plus one",
      "url": null
    }

16. the leverage · every-quests · 2025– (approximate)

    Original location · source-e88c0b2dc82b79abee1c · source-ed922fe0be50111c63fc · source-c9d9ce469b5ab1f914a8

    Original structured fields

    {
      "dates": "2025–",
      "detail": "the leverage — evan armstrong's solo business publication after napkin math; launched with the template every gave him ('as an equity holder, i certainly hope so'). the collective model's alumni.",
      "id": "qst-leverage",
      "owner": "evan",
      "sourceIds": [
        "src-p-evan-leverage",
        "src-h-leverage-about",
        "src-i-leverage-first"
      ],
      "status": "continuing",
      "title": "the leverage",
      "url": "https://every.to/the-leverage"
    }

17. the visual language · every-quests · 2022–2026 (approximate)

    Original location · source-7794599753a956b6f837 · source-6499b1b6efd9d254305e

    Original structured fields

    {
      "dates": "2022–2026",
      "detail": "lucas crespo's visual language — the art direction that made every recognizable; left for openai's creative team in 2026 after building a gpt-4 digest bot with zero prior programming experience.",
      "id": "qst-lucas-art",
      "owner": "lucas",
      "sourceIds": [
        "src-p-lucas-pod",
        "src-p-media-ai",
        "src-p-media-ai"
      ],
      "status": "handed-off",
      "title": "the visual language",
      "url": null
    }

18. the collective's shelf · every-quests · 2021– (approximate)

    Original location · source-5095e8e3daef0adfaf5b · source-21caa6d82d45abf8d6ac · source-079bd2991d654e7431e4 · source-7ecf6aaf92a352bc3cb3 · source-6d176f33fa985e12a1de · source-fd1e1c4299f58bf0d723

    Original structured fields

    {
      "dates": "2021–",
      "detail": "the alumni shelf — the publications and tools the collective produced: tiago forte's praxis, nat eliason's almanack, li jin's means of creation, fadeke's cybernaut, chris bosh's the last chip, and the spun-out lex. the bundle's output outlived the bundle.",
      "id": "qst-alumni",
      "owner": "columnists",
      "sourceIds": [
        "src-p-letter",
        "src-h-wayback-home-dec21",
        "src-p-cybernaut",
        "src-p-almanack",
        "src-p-tlc",
        "src-p-moc-leave"
      ],
      "status": "handed-off",
      "title": "the collective's shelf",
      "url": null
    }