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Public dossier section · @ben

people

This is @ben's profile revision 1. The original date and editorial confidence below are attributed to its publisher, not independent verification.

Original credited author: Hraness

AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

Back to the full profile · Markdown version · Original document

Published text

every: people

dan shipper and the people around every — who they are, what they wrote, and what they believe.

the people

writings

  • 2011–2016 — the dorm-room blog (post, dan, danshipper.com): the danshipper.com archive — 109 posts of building and selling a startup from a dorm room, in public: 'what i learned bootstrapping a 6-figure business from school,' 'interviewing at y combinator,' 'i am a terrible programmer.' source
  • 2019–2022 — superorganizers (essay, dan, every): the interview series that started it — 'how to make yourself into a learning machine' (simon eskildsen), 'the man who reads 1,000 articles a day,' 'the fall of roam.' audience research disguised as a newsletter.
  • 2020 — bundle magic (essay, nathan, divinations): nathan's bundle thesis — bundling recaptures the wasted demand of casual fans; spotify the bundler exemplar, substack the unbundler. the economic theory under the everything bundle. source

"if people have a little demand for everything, and a lot of demand for some things, then a bundle is a great idea"

  • 2021-01-25 — the founders' letter (document, dan, every): the rebrand letter — 'the everything bundle is now every': the writer-collective economics (50% profit share, advances, list portability), the substack exit, the bedrock pre-seed, 2,400 paying subscribers. source
  • 2021 — am i getting ripped off (essay, evan, every): 'am i getting ripped off writing at every' — evan armstrong publishes his contract and a financial model of the deal; the rare case where the economics of a writer collective were audited in public by the writer.
  • 2022-11-10 — ai and the age of the individual (essay, dan, chain of thought): 'ai and the age of the individual' — written weeks before chatgpt: ai pushes the cost of intelligence toward zero and opens domains to individuals and small teams. the pivot essay.

"going back will feel like trying to hike a mountain in high heels"

  • 2023-01 — the gpt-3 journal experiments (essay, dan, chain of thought): the january 2023 gpt-3 experiments — 'the end of organizing,' 'gpt-3 is the best journal i've ever used,' 'can gpt-3 explain my past and tell my future?' ten years of journal entries loaded into the model.
  • 2023-02-08 — the lenny bot (post, dan, chain of thought): 'how to build a chatbot with gpt-3' — the lenny bot over rachitsky's archive; lenny's highest-traffic day ever, ~3,000 users day one, ~2% day-two retention. the honest-metrics follow-up is the tell. source
  • 2023-05-04 — ai is transforming media forever (essay, dan, chain of thought): 'ai is transforming media forever, here's how' — catalogs the de-risked content strategies and notes lucas crespo's gpt-4 digest bot 'built in python and deployed on heroku in two days… zero prior programming experience.' the essay that seeded spiral.
  • 2023-08-22 — the lex spinout post (document, nathan, on every): 'how we became every' — the full origin narrative (the thanksgiving call, 'i need more soul,' the bundle hack) plus the spinout rationale: venture-scale software held back inside a media company. source
  • 2023-09-07 — admitting what is obvious (essay, dan, chain of thought): 'admitting what is obvious' — the identity reclassification after the hard summer: role models bill simmons, sam harris, nate silver, the green brothers; 'billions of dollars in value are wasted every year by people doing the high-status thing.'

"i'm not a founder who also likes to write. i'm a writer who also likes to build businesses"

  • 2024-01-19 — the allocation economy (essay, dan, chain of thought): 'the knowledge economy is over. welcome to the allocation economy' — the most-cited every framework: judged on how well you allocate and manage resources, not what you know. coins 'model manager.' source

"we'll go from makers to managers, from doing the work to learning how to allocate resources"

  • 2024-07-18 — every's master plan (document, dan, on every): 'every's master plan' — the turnaround memo: the hard summer, the solo-founder reset, writing reframed as the core process. names the team that ran it. source

"the core process by which everything else in the business worked"

  • 2024-09-06 — why generalists own the future (essay, dan, chain of thought): 'why generalists own the future' — 'it's better to know a little about a lot than a lot about a little.' the allocation economy's staffing corollary.
  • 2025-05-21 — the sip seed post (document, dan, on every): 'so, we raised some money' — the $2m drawdown seed co-led by hoffman and startingline; 'call it a sip seed round.' a media-priced round for a company that keeps being weird on purpose. source
  • 2025-07 — toward a definition of agi (essay, dan, chain of thought): 'toward a definition of agi' — the shutdown-value test; 'the magic minimum for ai agents' in the same month. the essay line that travels furthest.

"agi is intelligence too valuable to shut off"

  • 2025-09-26 — every's master plan: part ii (document, dan, on every): 'every's master plan: part ii' — the operating loop made explicit: ~$1.2m arr, ~15% mom growth, consulting pacing $1–2m, < $2m raised. 'when software becomes cheap to build, ecosystems are the edge.' source

"we live in the future. we write what we see. we build what's missing. we teach what works."

  • 2025-10 — seeing like a language model (book, dan, chain of thought): the book series — 'i'm writing a book about the worldview i've developed by writing, coding, and living with ai,' serialized as 'seeing like a language model' chapters through october 2025.
  • 2025-12-11 — compound engineering (essay, kieran, chain of thought): 'compound engineering: how every codes with agents' — a four-step engineering process for software teams that don't write code; shipped as a claude code plugin replicating every's internal workflow.
  • 2026-01-09 — agent-native architectures (essay, dan, every): 'agent-native architectures: how to build apps after the end of code' — features written in english, not code; anthropic's mike krieger reportedly uses the framing. source
  • 2026-03-20 — the proof postmortem (essay, dan, every): 'when your vibe coded app goes viral—and then goes down' — proof went viral, fell over under load, and the postmortem became the content. the coding-in-public ethos at its most honest.
  • 2026-05-21 — after automation (essay, dan, every): 'after automation' — the ~8,000-word manifesto: agents write the code, draft the emails, handle support; yet every grew 4→30 humans since gpt-3 and there's more human work than ever. 'don't do your work. tend your loop.'

"ai progress creates more work for humans, not less"

  • 2023– — ai & i (podcast, dan, ai & i): ai & i — the twice-weekly show where guests screen-share their actual chat histories: reid hoffman, tyler cowen, kevin kelly, dwarkesh patel, sarah tavel, mike krieger, guillermo rauch, claire vo, and the internal roster. source
  • 2025– — vibe check (post, dan, every): vibe check — day-zero hands-on reviews of frontier models under early access: o3, codex, gpt-5, sonnet 4.5, opus 4.5, cursor 3.0, fable. the franchise that requires lab relationships.
  • 2020–2023 — divinations (essay, nathan, divinations): divinations — business strategy explainers (five forces, quibi, sonos, roam) that became the bundle's analytical spine; ends when nathan leaves for lex.
  • 2020–2021 — means of creation (podcast, nathan, every): means of creation — the weekly live show on the passion economy with li jin; moved out of the every bundle to its own substack in late 2021 when her career turned toward variant fund.
  • 2021–2025 — napkin math (essay, evan, napkin math): napkin math — the finance and unit-economics column handed from adam keesling to evan armstrong; ~20k readers and 500k+ post views by early 2022, sponsorships from masterworks and axios. ended with his 2025 departure.

controversies

  • 2025 — everyone keeps leaving: the columnist-retention pattern — the people who build gravity inside every keep leaving with it: keesling, li jin, fadeke, nathan to lex, evan to the leverage. the list-portability promise made leaving easier by design. reaction: read either as the model's failure or its honest feature — every brands the departures as incubation, critics call it the magazine problem it was supposed to solve. (sources: dan intro verbatim, lex spinout, newsletter bundles dont work, cybernaut lead apr 2021–mar 2023)

AI-drafted at Ben Guo's direct request and credited to Hraness; every claim links to its cataloged source.

Canonical page: https://hraness.com/every/people

Original source occurrences

  1. im a writer persona turn · every · 2023-09 (month) · original ID: src-c-admitting-obvious

    "i'm a writer" persona turn

  2. after automation manifesto · every-s-manifesto-production.up.railway.app · 2026-05 (month) · original ID: src-c-after-automation

    "after automation" manifesto

  3. agent-native architectures (hn ~23 pts) · every · 2026-01 (month) · original ID: src-c-agent-native

    "agent-native architectures" (hn ~23 pts)

  4. compound engineering framework · every · 2026-02 (month) · original ID: src-c-compound-eng

    compound engineering framework

  5. 80 pts/76c · hacker news · 2024-01-20 (day) · original ID: src-c-hn-allocation

    80 pts/76c; heavy skeptic comments

  6. gpt-3 is the best journal — 213 pts/146c · hacker news · 2023-01-16 (day) · original ID: src-c-hn-gpt3-journal

    "gpt-3 is the best journal" — 213 pts/146c; hostile+amazed mix

  7. opus 5 mixed review — brilliant in flashes · every · 2026-07-24 (day) · original ID: src-c-vibe-opus5

    opus 5 mixed review — "brilliant in flashes"

  8. mypodcastdata · mypodcastdata · 2023-11-15 (day) · original ID: src-h-ai-and-i-ep1

    ep.1 "buying a building with chatgpt" w/ sahil lavingia

  9. kieran: 100% ai-written prs · every · 2026-01-26 (day) · original ID: src-h-claude-code-team

    kieran: 100% ai-written prs; think week resurface

  10. cora origin: summer-2024 eir mvp-in-a-night · every · 2025-02 (month) · original ID: src-h-cora-podcast-3mo

    cora origin: summer-2024 eir mvp-in-a-night

  11. evan goes full-time · every · 2022-02 (month) · original ID: src-h-evan-fulltime

    evan goes full-time; ~20k napkin math readers, 500k views

  12. 100k+ subs and millions in revenue at every · how i make money writing · 2025 (year) · original ID: src-h-evan-interview

    "100k+ subs and millions in revenue" at every; solo economics

  13. consulting arm · every · 2025-02-10 (day) · original ID: src-h-every-consulting

    consulting arm; ~9mo quiet ops; nps>70; paradigm tool

  14. studio launch · every · 2024-10-16 (day) · original ID: src-h-every-studio

    studio launch; 5 eirs; danny aziz gm spiral; $150k lavingia speed round

  15. lenny bot build post · every · 2023-02 (month) · original ID: src-h-lenny-bot

    lenny bot build post; lenny's highest-traffic day

  16. 3k users day 1 · every · 2023-02 (month) · original ID: src-h-lenny-bot-metrics

    3k users day 1; ~2% d2 retention

  17. nathans spinout/seed post · every · 2023-08-23 (day) · original ID: src-h-lex-seed-post

    nathan's spinout/seed post; true ventures' natasha sharma dm story

  18. means of creation (li jin + nathan) announced · every · 2020-08-19 (day) · original ID: src-h-moc-announce

    means of creation (li jin + nathan) announced

  19. pre-launch traction · every · 2025-09-17 (day) · original ID: src-h-monologue-podcast

    pre-launch traction; naveen+gell w/ dan

  20. first post 2020-05-29 (adam keesling) · every · undated (unknown) · original ID: src-h-napkin-math-page

    first post 2020-05-29 (adam keesling)

  21. swift rebuild account (referenced) · every · 2025 (year) · original ID: src-h-sparkle-14days

    swift rebuild account (referenced)

  22. sparkle search beta · every · 2025-10-02 (day) · original ID: src-h-sparkle-inherited

    sparkle search beta; >10k users; six-figure revenue; yash poojary gm; nightclub 9

  23. tc coverage · techcrunch · 2023-08-23 (day) · original ID: src-h-tc-lex

    tc coverage; nights-and-weekends fall 2022 build; 25k day-1 signups

  24. claude code mobile early access · every · 2025-10-20 (day) · original ID: src-h-vibe-check-mobile

    claude code mobile early access; claude code camp nov 19 ($1k eb)

  25. 40k+ subs · wayback machine · 2021-12-26 (day) · original ID: src-h-wayback-home-dec21

    40k+ subs; full 13-publication roster; $1/2wk trial; ©2021 every media, inc.

  26. quotes baschez bundle demand test · abhinav kejriwal · 2021 (year) · original ID: src-i-abhinav-bundle

    quotes baschez bundle demand test

  27. contemporaneous bundle coverage · ari lewis · 2020-04 (month) · original ID: src-i-ari-lewis

    contemporaneous bundle coverage; "substack planning bundling" claim

  28. baschez bundle magic: demand-curve logic, spotify vs substack · myhub · 2020 (year) · original ID: src-i-bundle-magic

    baschez "bundle magic": demand-curve logic, spotify vs substack

  29. newsletter bundles dont work · elysian · 2025 (year) · original ID: src-i-elysian

    "newsletter bundles don't work"; armstrong exit; attribution problem

  30. cybernaut lead apr 2021–mar 2023 · linkedin · undated (unknown) · original ID: src-i-fadeke-linkedin

    cybernaut lead apr 2021–mar 2023; every 20–30 employees (+40% yoy)

  31. olark #2 → ga → hardbound → substack first employee/vp product · linkedin · undated (unknown) · original ID: src-i-nathan-linkedin

    olark #2 → ga → hardbound → substack first employee/vp product

  32. kate lee copy-edit agent (30k edits) · platformer · 2025 (year) · original ID: src-i-platformer-shipper

    kate lee copy-edit agent (30k edits); vibe checks via early model access

  33. proof origin · apple podcasts · 2026 (year) · original ID: src-i-proof-pod

    proof origin; purple=ai/green=human; open source; r2-c2

  34. first post feb 26, 2011 · dan shipper · 2012 (year) · original ID: src-p-accidentally-blogged

    first post feb 26, 2011; 83 posts/yr

  35. more human work to do than ever · every · 2026-05-21 (day) · original ID: src-p-after-automation

    "more human work to do than ever"

  36. features written in english, not code · every · 2026-01-09 (day) · original ID: src-p-agent-native

    features "written in english, not code"

  37. cost of intelligence toward zero verbatim · every · 2022-11-10 (day) · original ID: src-p-ai-individual

    "cost of intelligence toward zero" verbatim

  38. makers→managers · every · 2024-01-18 (day) · original ID: src-p-allocation

    makers→managers; model managers; course promo

  39. tanay jaipuria crypto column in bundle · every · 2021 (year) · original ID: src-p-almanack

    tanay jaipuria crypto column in bundle

  40. katie parrott quote · blog.annabyang.com · 2025 (year) · original ID: src-p-annabyang

    katie parrott quote

  41. format: screen-shared chats + live experiments · apple podcasts · undated (unknown) · original ID: src-p-applepod

    format: screen-shared chats + live experiments

  42. 109 posts… building and selling a startup from a dorm room, in public · dan shipper · 2010 (year) · original ID: src-p-archive

    "109 posts… building and selling a startup from a dorm room, in public"

  43. sister dynamic · every · 2026 (year) · original ID: src-p-arielle-piece

    sister dynamic; openai spend +230%

  44. ex-substack biz-dev head · every · 2025-11-17 (day) · original ID: src-p-austin

    ex-substack biz-dev head

  45. 2025–26 essay/podcast/vibe-check stream · every · undated (unknown) · original ID: src-p-author-newest

    2025–26 essay/podcast/vibe-check stream

  46. first post aug 5, 2019 · every · undated (unknown) · original ID: src-p-author-oldest

    first post aug 5, 2019; talk therapy eps

  47. essay catalog + dates · every · undated (unknown) · original ID: src-p-author-popular

    essay catalog + dates

  48. age 20, philosophy major, princeton nj, wheremyfriendsbe 40k · business insider · 2012-05-21 (day) · original ID: src-p-bi-2012

    age 20, philosophy major, princeton nj, wheremyfriendsbe 40k

  49. graduated may 18, flew to boston to close · business insider · 2014-06-09 (day) · original ID: src-p-bi-2014

    graduated may 18, flew to boston to close

  50. teams that dont write code · every · 2025-12-11 (day) · original ID: src-p-compound

    "teams that don't write code"

  51. fadeke adegbuyis internet-culture newsletter · every · 2021 (year) · original ID: src-p-cybernaut

    fadeke adegbuyi's internet-culture newsletter

  52. hardbound/gimlet/ga/product hunt bio · every · 2019 (year) · original ID: src-p-divinations-intro

    hardbound/gimlet/ga/product hunt bio

  53. published his contract · every · 2021 (year) · original ID: src-p-evan-contract

    published his contract; "fellow bundle writer fadeke"

  54. dan intro verbatim · every · 2025-04-22 (day) · original ID: src-p-evan-leverage

    dan intro verbatim; ~500k words; equity holder

  55. older team state (danny aziz gm spiral · everytang.com · undated (unknown) · original ID: src-p-everytang-team

    older team state (danny aziz gm spiral; yash gm sparkle)

  56. note-taking pain quote · every · 2022-02-12 (day) · original ID: src-p-fall-roam

    note-taking pain quote

  57. first eir · every · 2023 (year) · original ID: src-p-gell-joins

    first eir; clyde $50m/100 people; covergenius mar 2023

  58. clyde jan 2017–jan 2024 · linkedin · undated (unknown) · original ID: src-p-gell-linkedin

    clyde jan 2017–jan 2024; cover genius acq.

  59. writer collective · every · 2021-01-25 (day) · original ID: src-p-introducing-every

    writer collective; bedrock pre-seed; left substack

  60. eic+gm · every · 2023-10-30 (day) · original ID: src-p-kate-lee

    eic+gm; ex-stripe press/medium; semafor coverage

  61. defense against the dark arts churn quote · every · 2025 (year) · original ID: src-p-kate-transcript

    "defense against the dark arts" churn quote

  62. went super viral… one of our first really, really big articles · every · 2024 (year) · original ID: src-p-learning-transcript

    "went super viral… one of our first really, really big articles"

  63. everything→every · every · 2021 (year) · original ID: src-p-letter

    everything→every; 8 newsletters; li jin/forte/eliason/colonna/dorsey

  64. since nov 15, 2023 · listen notes · undated (unknown) · original ID: src-p-listennotes

    since nov 15, 2023; ~118 eps

  65. founders best friend · every · 2025 (year) · original ID: src-p-lucas-pod

    "founder's best friend"

  66. kate/evan/brandon hires · every · 2024 (year) · original ID: src-p-master-plan

    kate/evan/brandon hires; writing-as-core-process quote

  67. 15 fte · every · 2025-09-26 (day) · original ID: src-p-master-plan-2

    15 fte; $1.2m arr; core loop verbatim; "ecosystems are the edge"

  68. de-risked content taxonomy · every · 2023-05-04 (day) · original ID: src-p-media-ai

    de-risked content taxonomy; lucas's gpt-4 app; seeds spiral

  69. nj childhood, megasoft, $2m round, $1m arr jun 2025, brooklyn office, 14 staff · mercury · 2025 (year) · original ID: src-p-mercury

    nj childhood, megasoft, $2m round, $1m arr jun 2025, brooklyn office, 14 staff

  70. mancrosoft/doors · mixergy · 2013 (year) · original ID: src-p-mixergy

    mancrosoft/doors; dad's cemetery business; findit app

  71. naveen/monologue weekend build · mixergy · 2025 (year) · original ID: src-p-mixergy-2025

    naveen/monologue weekend build

  72. means of creation w/ li jin · every · 2020 (year) · original ID: src-p-moc-launch

    means of creation w/ li jin

  73. moc moved into a place of its own · every · 2021 (year) · original ID: src-p-moc-leave

    moc "moved into a place of its own"

  74. naveen naidu gm · every · 2025-09-16 (day) · original ID: src-p-monologue

    naveen naidu gm

  75. adam→evan · every · 2021 (year) · original ID: src-p-napkin-handoff

    adam→evan; evan's jhu master's

  76. cofounder and ceo of lex… first employee at substack, co-created product hunt · every · undated (unknown) · original ID: src-p-nbaschez

    "cofounder and ceo of lex… first employee at substack, co-created product hunt"

  77. proof viral/broke · theneuron.ai · 2026 (year) · original ID: src-p-neuron

    proof viral/broke; ~25 people; krieger cites agent-native

  78. im a writer · every · 2023-09-07 (day) · original ID: src-p-obvious

    "i'm a writer"; megasoft origin verbatim

  79. every · every · 2025-05-21 (day) · original ID: src-p-raised

    $2m; hoffman+startingline; walleye's england; "sip seed"

  80. book part 3 · every · 2025 (year) · original ID: src-p-seeing-business

    book part 3; claude code workshop promo

  81. book part 4 · every · 2025-10-24 (day) · original ID: src-p-seeing-creativity

    book part 4

  82. book announcement, part 1 · every · 2025-10-03 (day) · original ID: src-p-seeing-lm

    book announcement, part 1

  83. danny azizs story · every · 2025 (year) · original ID: src-p-sourcecode-danny

    danny aziz's story

  84. lex spinout · every · 2023-08-22 (day) · original ID: src-p-spinning-out-lex

    lex spinout; nathan ceo; $2.75m true ventures; wayside/thanksgiving narrative

  85. danny aziz solo-engineer build · every · 2025-10-21 (day) · original ID: src-p-spiral-v3

    danny aziz solo-engineer build; $25/mo standalone

  86. full current roster · every · 2026-09 (month) · original ID: src-p-team

    full current roster

  87. rachel jepsen · every · 2021 (year) · original ID: src-p-tlc

    rachel jepsen; craft-of-writing pod/newsletter

  88. book-series finale · every · 2025-10-31 (day) · original ID: src-p-tools-shape

    book-series finale

  89. original name how do you use chatgpt? (ep · share.transistor.fm · 2023-12-13 (day) · original ID: src-p-transistor

    original name "how do you use chatgpt?" (ep. 3 linus lee)

  90. proof postmortem · every · 2026-03-20 (day) · original ID: src-p-vibe-viral

    proof postmortem

Structured research records

  1. dan shipper · every-people

    Original location · source-84907bbee8c7a06ec6dc · source-922e66b41337a340ced5 · source-aea7f498114e0a1b4b05 · source-109d90c462379d98d114 · source-14ac841d3964aa1b1ec7 · source-68d2afb00deb7e432e0e

    Original structured fields
    {
      "handle": "danshipper",
      "id": "dan",
      "name": "dan shipper",
      "note": "cofounder and ceo. princeton, nj; wrote a 100-page novel in third grade, learned to code in fifth to build 'megasoft,' sold blackberry and iphone apps in high school. upenn philosophy 2014; built and sold firefly to pegasystems ($2.5m) out of his dorm room; wilderness years of novels and angel checks; then superorganizers — 'the newsletter was the audience research for the software company.' calls himself 'a writer who also likes to build businesses.'",
      "role": "founder",
      "sourceIds": [
        "src-p-bi-2012",
        "src-p-bi-2014",
        "src-p-mixergy",
        "src-p-obvious",
        "src-p-mercury",
        "src-p-master-plan"
      ]
    }
  2. nathan baschez · every-people

    Original location · source-7f4198f89bcaff64ee3b · source-8153ced17dc0fa60bd50 · source-4f3454ee94f5eb1e46b0 · source-7ba940279c16cdc34b19

    Original structured fields
    {
      "handle": "nbaschez",
      "id": "nathan",
      "name": "nathan baschez",
      "note": "cofounder — substack's first employee and vp product, co-creator of product hunt, founder of hardbound, ex-gimlet. wrote divinations; co-hosted means of creation with li jin. built lex inside every on nights and weekends, then spun it out in august 2023 as its ceo with a $2.75m true ventures seed. every materials still call him cofounder.",
      "role": "co-founder",
      "sourceIds": [
        "src-p-nbaschez",
        "src-p-spinning-out-lex",
        "src-h-tc-lex",
        "src-i-nathan-linkedin"
      ]
    }
  3. kate lee · every-people

    Original location · source-fa8eed0667dff6503dc7 · source-0c939989ea2684da4e32 · source-76f3acb1bd450b5ba6fe

    Original structured fields
    {
      "handle": null,
      "id": "kate-lee",
      "name": "kate lee",
      "note": "editor in chief since october 2023 — ex-publisher of stripe press (and increment), first head of content at medium, former icm literary agent. on the pre-kate churn: 'editor in chief at every was like defense against the dark arts at hogwarts.' the copy-editing agent trained on 30,000 of her edits is every's most-quoted internal tool.",
      "role": "team",
      "sourceIds": [
        "src-p-kate-lee",
        "src-p-kate-lee",
        "src-p-kate-transcript",
        "src-i-platformer-shipper"
      ]
    }
  4. brandon gell · every-people

    Original location · source-e8b2a9b4b894edc229c4 · source-77d2742170d44f211de4 · source-9bc85a41f733797ee786 · source-a9cb92cdf1355ff7e2e5

    Original structured fields
    {
      "handle": null,
      "id": "brandon",
      "name": "brandon gell",
      "note": "coo and head of studio — dan's longtime friend; founded and sold clyde (raised $50m+) before joining as every's first entrepreneur-in-residence in 2024. the eir model is his: the studio ships the apps, the consulting arm monetizes the expertise.",
      "role": "team",
      "sourceIds": [
        "src-p-gell-joins",
        "src-p-gell-linkedin",
        "src-h-every-studio",
        "src-h-every-consulting"
      ]
    }
  5. evan armstrong · every-people

    Original location · source-1401cae845abadafe1e6 · source-d454c12c42388b6b7ac9 · source-367e7b707f7e6cb089cd · source-6c74c565ce0b6dff4ac5

    Original structured fields
    {
      "handle": "evanarmstrong",
      "id": "evan",
      "name": "evan armstrong",
      "note": "lead writer 2021–2025 — took over napkin math from adam keesling via a modest acquihire, famously published his every contract, wrote ~500,000 words, then left to found the leverage ('as an equity holder, i certainly hope so'). the columnist-retention problem in one person.",
      "role": "team",
      "sourceIds": [
        "src-p-evan-contract",
        "src-p-evan-leverage",
        "src-h-evan-interview",
        "src-p-napkin-handoff"
      ]
    }
  6. kieran klaassen · every-people

    Original location · source-8d5497ec8501a25f1604 · source-ffff672c2c7bb7b748ae · source-aa81b5f7e8966382f4c6 · source-5ad6a261df3a76e440c1

    Original structured fields
    {
      "handle": null,
      "id": "kieran",
      "name": "kieran klaassen",
      "note": "gm of cora — built the email assistant's mvp in a night after a call with gell; coined 'compound engineering,' the every workflow where each agent task makes the system smarter. 'how i use claude code to ship like a team of five' is the source-code flagship.",
      "role": "team",
      "sourceIds": [
        "src-h-cora-podcast-3mo",
        "src-h-claude-code-team",
        "src-p-compound",
        "src-p-team"
      ]
    }
  7. naveen naidu · every-people

    Original location · source-8e2196afc823f7e43d0a · source-65fbf2db2a084faf8335 · source-6d576fbbd69ddc0ece25

    Original structured fields
    {
      "handle": null,
      "id": "naveen",
      "name": "naveen naidu",
      "note": "gm of monologue — built the dictation app's first version in a single weekend because existing ones 'aren't quite right'; founder of incubator zeitalabs. monologue did ~7,000 dictations a day at launch.",
      "role": "team",
      "sourceIds": [
        "src-p-monologue",
        "src-h-monologue-podcast",
        "src-p-mixergy-2025"
      ]
    }
  8. danny aziz · every-people

    Original location · source-9bc85a41f733797ee786 · source-4e623423a8f45094f639 · source-d9d246eaa814269a79e5 · source-5ad6a261df3a76e440c1

    Original structured fields
    {
      "handle": null,
      "id": "danny",
      "name": "danny aziz",
      "note": "founding engineer of general collaboration; joined ~november 2024 as gm of spiral, leaving a $200k salary — then rebuilt spiral v3 essentially alone with claude code and droid. the current team page lists marcus moretti in the seat; the handoff is unverified.",
      "role": "team",
      "sourceIds": [
        "src-h-every-studio",
        "src-p-sourcecode-danny",
        "src-p-spiral-v3",
        "src-p-team"
      ]
    }
  9. yash poojary · every-people

    Original location · source-e7fefebd32440f09c9ea · source-b50ef141d11b517b8da8 · source-64b880e1ce0d5b533388

    Original structured fields
    {
      "handle": null,
      "id": "yash",
      "name": "yash poojary",
      "note": "gm of sparkle, then applied ai engineer — rewrote the electron codebase in swift in 14 days with ai after the codebase 'passed through four engineers.' came through the gumroad community; previously built a top-10 mac menu-bar app.",
      "role": "team",
      "sourceIds": [
        "src-h-sparkle-inherited",
        "src-h-sparkle-14days",
        "src-p-everytang-team"
      ]
    }
  10. lucas crespo · every-people

    Original location · source-9e5023a896788acd95f6 · source-789ad92a089d9e3fee55

    Original structured fields
    {
      "handle": null,
      "id": "lucas",
      "name": "lucas crespo",
      "note": "creative lead 2022–2026 — the art director who built every's visual language and, famously, a gpt-4 digest-summarizer with zero prior programming experience. 'a founder's best friend.' left for openai's creative team.",
      "role": "team",
      "sourceIds": [
        "src-p-lucas-pod",
        "src-p-media-ai",
        "src-p-media-ai"
      ]
    }
  11. the writer-collective bench · every-people

    Original location · source-fb7e3cc3fbe6e4620a59 · source-6f69338a44085b04a2b0 · source-649aaaba3e019e9b25de · source-3b479f51132e264c6f71 · source-3c18fe5288f73a8edcd9

    Original structured fields
    {
      "handle": null,
      "id": "columnists",
      "name": "the writer-collective bench",
      "note": "the 2020–21 bundle roster: li jin (means of creation), tiago forte (praxis), nat eliason (almanack), jerry colonna (ask jerry), rachel jepsen (the long conversation), fadeke adegbuyi (cybernaut), adam keesling (napkin math), chris bosh (the last chip). most titles wound down as the collective became a branded publication.",
      "role": "team",
      "sourceIds": [
        "src-p-letter",
        "src-h-wayback-home-dec21",
        "src-p-cybernaut",
        "src-p-almanack",
        "src-p-tlc"
      ]
    }
  12. the current roster · every-people

    Original location · source-5ad6a261df3a76e440c1 · source-b9c433f912e41b63a3ec · source-6626a1c0a7cd76785f81 · source-4eba44d8e2d3dbe5274d

    Original structured fields
    {
      "handle": null,
      "id": "roster",
      "name": "the current roster",
      "note": "~15 fte in late 2025 growing toward 30: arielle shipper (head of operations, dan's sister, ex-donut coo), austin tedesco (head of growth, ex-substack), natalia quintero (head of consulting), mike taylor (head of evals, o'reilly prompt-engineering coauthor), willie williams (head of platform), katie parrott (working overtime), jack cheng (senior editor, novelist), kaushik viswanath (managing editor), marcus moretti (gm spiral).",
      "role": "team",
      "sourceIds": [
        "src-p-team",
        "src-p-team",
        "src-p-arielle-piece",
        "src-p-austin",
        "src-p-annabyang"
      ]
    }
  13. agent-era work · every-themes

    Original location

    Original structured fields
    {
      "text": "agent-era work"
    }
  14. allocation economy · every-themes

    Original location

    Original structured fields
    {
      "text": "allocation economy"
    }
  15. the bundle · every-themes

    Original location

    Original structured fields
    {
      "text": "the bundle"
    }
  16. coding in public · every-themes

    Original location

    Original structured fields
    {
      "text": "coding in public"
    }
  17. independence · every-themes

    Original location

    Original structured fields
    {
      "text": "independence"
    }
  18. media and software · every-themes

    Original location

    Original structured fields
    {
      "text": "media and software"
    }
  19. taste as moat · every-themes

    Original location

    Original structured fields
    {
      "text": "taste as moat"
    }
  20. the writer who builds · every-themes

    Original location

    Original structured fields
    {
      "text": "the writer who builds"
    }
  21. writing as thinking · every-themes

    Original location

    Original structured fields
    {
      "text": "writing as thinking"
    }
  22. the dorm-room blog · every-writings · 2011–2016 (approximate)

    Original location · source-6f43c5dc17f6bfd7faba · source-59a52d6d3dcf8d6a6c01

    Original structured fields
    {
      "date": "2011–2016",
      "id": "wrt-dorm-blog",
      "kind": "post",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-archive",
        "src-p-accidentally-blogged"
      ],
      "summary": "the danshipper.com archive — 109 posts of building and selling a startup from a dorm room, in public: 'what i learned bootstrapping a 6-figure business from school,' 'interviewing at y combinator,' 'i am a terrible programmer.'",
      "themes": [
        "writing as thinking",
        "the writer who builds"
      ],
      "title": "the dorm-room blog",
      "traction": null,
      "url": "https://danshipper.com",
      "venue": "danshipper.com"
    }
  23. superorganizers · every-writings · 2019–2022 (approximate)

    Original location · source-662e5018c7f2d2e11a93 · source-08a2649f4576d376d398 · source-44bab38b160c3eef90fd

    Original structured fields
    {
      "date": "2019–2022",
      "id": "wrt-superorganizers",
      "kind": "essay",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-author-oldest",
        "src-p-learning-transcript",
        "src-p-fall-roam"
      ],
      "summary": "the interview series that started it — 'how to make yourself into a learning machine' (simon eskildsen), 'the man who reads 1,000 articles a day,' 'the fall of roam.' audience research disguised as a newsletter.",
      "themes": [
        "writing as thinking"
      ],
      "title": "superorganizers",
      "traction": "the eskildsen interview 'went super viral'",
      "url": null,
      "venue": "every"
    }
  24. bundle magic · every-writings · 2020 (year)

    Original location · source-6a4c5a63d16413fad4cd · source-fe63a17589734c7c6864 · source-2a1a2bd4362142cc4453

    Original structured fields
    {
      "date": "2020",
      "id": "wrt-bundle-magic",
      "kind": "essay",
      "person": "nathan",
      "quotes": [
        {
          "sourceId": "src-i-bundle-magic",
          "text": "if people have a little demand for everything, and a lot of demand for some things, then a bundle is a great idea"
        }
      ],
      "sourceIds": [
        "src-i-bundle-magic",
        "src-i-abhinav-bundle",
        "src-i-ari-lewis"
      ],
      "summary": "nathan's bundle thesis — bundling recaptures the wasted demand of casual fans; spotify the bundler exemplar, substack the unbundler. the economic theory under the everything bundle.",
      "themes": [
        "the bundle"
      ],
      "title": "bundle magic",
      "traction": null,
      "url": "https://every.to/divinations/bundle-magic-379035",
      "venue": "divinations"
    }
  25. the founders' letter · every-writings · 2021-01-25 (day)

    Original location · source-fb7e3cc3fbe6e4620a59 · source-8dccf001a9994f4ccdd7

    Original structured fields
    {
      "date": "2021-01-25",
      "id": "wrt-founders-letter",
      "kind": "document",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-letter",
        "src-p-letter",
        "src-p-introducing-every"
      ],
      "summary": "the rebrand letter — 'the everything bundle is now every': the writer-collective economics (50% profit share, advances, list portability), the substack exit, the bedrock pre-seed, 2,400 paying subscribers.",
      "themes": [
        "the bundle",
        "independence"
      ],
      "title": "the founders' letter",
      "traction": null,
      "url": "https://every.to/letter",
      "venue": "every"
    }
  26. am i getting ripped off · every-writings · 2021 (year)

    Original location · source-1401cae845abadafe1e6

    Original structured fields
    {
      "date": "2021",
      "id": "wrt-evan-contract",
      "kind": "essay",
      "person": "evan",
      "quotes": [],
      "sourceIds": [
        "src-p-evan-contract"
      ],
      "summary": "'am i getting ripped off writing at every' — evan armstrong publishes his contract and a financial model of the deal; the rare case where the economics of a writer collective were audited in public by the writer.",
      "themes": [
        "the bundle",
        "independence"
      ],
      "title": "am i getting ripped off",
      "traction": null,
      "url": null,
      "venue": "every"
    }
  27. ai and the age of the individual · every-writings · 2022-11-10 (day)

    Original location · source-a3bfca8164593f179699

    Original structured fields
    {
      "date": "2022-11-10",
      "id": "wrt-age-of-individual",
      "kind": "essay",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-ai-individual",
          "text": "going back will feel like trying to hike a mountain in high heels"
        }
      ],
      "sourceIds": [
        "src-p-ai-individual"
      ],
      "summary": "'ai and the age of the individual' — written weeks before chatgpt: ai pushes the cost of intelligence toward zero and opens domains to individuals and small teams. the pivot essay.",
      "themes": [
        "agent-era work",
        "allocation economy"
      ],
      "title": "ai and the age of the individual",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  28. the gpt-3 journal experiments · every-writings · 2023-01 (month)

    Original location · source-57d17a3dea06673bc242 · source-f1c206a692c0d3f36995

    Original structured fields
    {
      "date": "2023-01",
      "id": "wrt-gpt3-journal",
      "kind": "essay",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-author-popular",
        "src-c-hn-gpt3-journal"
      ],
      "summary": "the january 2023 gpt-3 experiments — 'the end of organizing,' 'gpt-3 is the best journal i've ever used,' 'can gpt-3 explain my past and tell my future?' ten years of journal entries loaded into the model.",
      "themes": [
        "coding in public",
        "writing as thinking"
      ],
      "title": "the gpt-3 journal experiments",
      "traction": "hn front page",
      "url": null,
      "venue": "chain of thought"
    }
  29. the lenny bot · every-writings · 2023-02-08 (day)

    Original location · source-bfaed267f9680aec6978 · source-1a2320c19262b3c95377

    Original structured fields
    {
      "date": "2023-02-08",
      "id": "wrt-lenny-bot",
      "kind": "post",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-h-lenny-bot",
        "src-h-lenny-bot-metrics"
      ],
      "summary": "'how to build a chatbot with gpt-3' — the lenny bot over rachitsky's archive; lenny's highest-traffic day ever, ~3,000 users day one, ~2% day-two retention. the honest-metrics follow-up is the tell.",
      "themes": [
        "coding in public",
        "media and software"
      ],
      "title": "the lenny bot",
      "traction": "~3,000 users day one; ~2% d2 retention",
      "url": "https://every.to/chain-of-thought/how-to-build-a-chatbot-with-gpt-3",
      "venue": "chain of thought"
    }
  30. ai is transforming media forever · every-writings · 2023-05-04 (day)

    Original location · source-789ad92a089d9e3fee55

    Original structured fields
    {
      "date": "2023-05-04",
      "id": "wrt-ai-media-thesis",
      "kind": "essay",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-media-ai",
        "src-p-media-ai"
      ],
      "summary": "'ai is transforming media forever, here's how' — catalogs the de-risked content strategies and notes lucas crespo's gpt-4 digest bot 'built in python and deployed on heroku in two days… zero prior programming experience.' the essay that seeded spiral.",
      "themes": [
        "media and software",
        "agent-era work"
      ],
      "title": "ai is transforming media forever",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  31. the lex spinout post · every-writings · 2023-08-22 (day)

    Original location · source-8153ced17dc0fa60bd50 · source-ac760b7120199597ebbb

    Original structured fields
    {
      "date": "2023-08-22",
      "id": "wrt-lex-spinout",
      "kind": "document",
      "person": "nathan",
      "quotes": [],
      "sourceIds": [
        "src-p-spinning-out-lex",
        "src-p-spinning-out-lex",
        "src-h-lex-seed-post"
      ],
      "summary": "'how we became every' — the full origin narrative (the thanksgiving call, 'i need more soul,' the bundle hack) plus the spinout rationale: venture-scale software held back inside a media company.",
      "themes": [
        "media and software",
        "the bundle"
      ],
      "title": "the lex spinout post",
      "traction": null,
      "url": "https://every.to/on-every/we-re-spinning-out-lex",
      "venue": "on every"
    }
  32. admitting what is obvious · every-writings · 2023-09-07 (day)

    Original location · source-109d90c462379d98d114 · source-f90409100950c6334c0b

    Original structured fields
    {
      "date": "2023-09-07",
      "id": "wrt-admitting-obvious",
      "kind": "essay",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-obvious",
          "text": "i'm not a founder who also likes to write. i'm a writer who also likes to build businesses"
        }
      ],
      "sourceIds": [
        "src-p-obvious",
        "src-c-admitting-obvious"
      ],
      "summary": "'admitting what is obvious' — the identity reclassification after the hard summer: role models bill simmons, sam harris, nate silver, the green brothers; 'billions of dollars in value are wasted every year by people doing the high-status thing.'",
      "themes": [
        "the writer who builds",
        "writing as thinking"
      ],
      "title": "admitting what is obvious",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  33. the allocation economy · every-writings · 2024-01-19 (day)

    Original location · source-9f8a6b67e381884bcb61 · source-aef52789a7ec0ecc7b91

    Original structured fields
    {
      "date": "2024-01-19",
      "id": "wrt-allocation-economy",
      "kind": "essay",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-allocation",
          "text": "we'll go from makers to managers, from doing the work to learning how to allocate resources"
        }
      ],
      "sourceIds": [
        "src-p-allocation",
        "src-p-allocation",
        "src-c-hn-allocation"
      ],
      "summary": "'the knowledge economy is over. welcome to the allocation economy' — the most-cited every framework: judged on how well you allocate and manage resources, not what you know. coins 'model manager.'",
      "themes": [
        "allocation economy",
        "agent-era work"
      ],
      "title": "the allocation economy",
      "traction": "hn front page; every's north-star framework",
      "url": "https://every.to/chain-of-thought/the-knowledge-economy-is-over-welcome-to-the-allocation-economy",
      "venue": "chain of thought"
    }
  34. every's master plan · every-writings · 2024-07-18 (day)

    Original location · source-68d2afb00deb7e432e0e

    Original structured fields
    {
      "date": "2024-07-18",
      "id": "wrt-master-plan-1",
      "kind": "document",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-master-plan",
          "text": "the core process by which everything else in the business worked"
        }
      ],
      "sourceIds": [
        "src-p-master-plan",
        "src-p-master-plan"
      ],
      "summary": "'every's master plan' — the turnaround memo: the hard summer, the solo-founder reset, writing reframed as the core process. names the team that ran it.",
      "themes": [
        "the writer who builds",
        "media and software"
      ],
      "title": "every's master plan",
      "traction": null,
      "url": "https://every.to/on-every/every-s-master-plan",
      "venue": "on every"
    }
  35. why generalists own the future · every-writings · 2024-09-06 (day)

    Original location · source-57d17a3dea06673bc242

    Original structured fields
    {
      "date": "2024-09-06",
      "id": "wrt-generalists",
      "kind": "essay",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-author-popular"
      ],
      "summary": "'why generalists own the future' — 'it's better to know a little about a lot than a lot about a little.' the allocation economy's staffing corollary.",
      "themes": [
        "allocation economy",
        "agent-era work"
      ],
      "title": "why generalists own the future",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  36. the sip seed post · every-writings · 2025-05-21 (day)

    Original location · source-8c1e1bd3f2fcb74cea0a

    Original structured fields
    {
      "date": "2025-05-21",
      "id": "wrt-sip-seed",
      "kind": "document",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-raised",
        "src-p-raised"
      ],
      "summary": "'so, we raised some money' — the $2m drawdown seed co-led by hoffman and startingline; 'call it a sip seed round.' a media-priced round for a company that keeps being weird on purpose.",
      "themes": [
        "independence",
        "media and software"
      ],
      "title": "the sip seed post",
      "traction": null,
      "url": "https://every.to/on-every/so-we-raised-some-money",
      "venue": "on every"
    }
  37. toward a definition of agi · every-writings · 2025-07 (month)

    Original location · source-e3bc6522a2f687d72b3a

    Original structured fields
    {
      "date": "2025-07",
      "id": "wrt-agi-definition",
      "kind": "essay",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-author-newest",
          "text": "agi is intelligence too valuable to shut off"
        }
      ],
      "sourceIds": [
        "src-p-author-newest"
      ],
      "summary": "'toward a definition of agi' — the shutdown-value test; 'the magic minimum for ai agents' in the same month. the essay line that travels furthest.",
      "themes": [
        "agent-era work"
      ],
      "title": "toward a definition of agi",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  38. every's master plan: part ii · every-writings · 2025-09-26 (day)

    Original location · source-013c1454f8a782842d9d

    Original structured fields
    {
      "date": "2025-09-26",
      "id": "wrt-master-plan-2",
      "kind": "document",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-master-plan-2",
          "text": "we live in the future. we write what we see. we build what's missing. we teach what works."
        }
      ],
      "sourceIds": [
        "src-p-master-plan-2",
        "src-p-master-plan-2"
      ],
      "summary": "'every's master plan: part ii' — the operating loop made explicit: ~$1.2m arr, ~15% mom growth, consulting pacing $1–2m, < $2m raised. 'when software becomes cheap to build, ecosystems are the edge.'",
      "themes": [
        "media and software",
        "agent-era work",
        "taste as moat"
      ],
      "title": "every's master plan: part ii",
      "traction": null,
      "url": "https://every.to/on-every/every-s-master-plan-part-ii",
      "venue": "on every"
    }
  39. seeing like a language model · every-writings · 2025-10 (month)

    Original location · source-742767ed5a03ef6629de · source-a2fd43ab72849b8ffdde · source-be5520f37f8bd14fb11e · source-cd437ef37eaaa6b4332d

    Original structured fields
    {
      "date": "2025-10",
      "id": "wrt-seeing-lm",
      "kind": "book",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-seeing-lm",
        "src-p-seeing-business",
        "src-p-seeing-creativity",
        "src-p-tools-shape"
      ],
      "summary": "the book series — 'i'm writing a book about the worldview i've developed by writing, coding, and living with ai,' serialized as 'seeing like a language model' chapters through october 2025.",
      "themes": [
        "writing as thinking",
        "agent-era work"
      ],
      "title": "seeing like a language model",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  40. compound engineering · every-writings · 2025-12-11 (day)

    Original location · source-aa81b5f7e8966382f4c6 · source-236832080d372a9894c9

    Original structured fields
    {
      "date": "2025-12-11",
      "id": "wrt-compound-eng",
      "kind": "essay",
      "person": "kieran",
      "quotes": [],
      "sourceIds": [
        "src-p-compound",
        "src-p-compound",
        "src-c-compound-eng"
      ],
      "summary": "'compound engineering: how every codes with agents' — a four-step engineering process for software teams that don't write code; shipped as a claude code plugin replicating every's internal workflow.",
      "themes": [
        "coding in public",
        "agent-era work"
      ],
      "title": "compound engineering",
      "traction": null,
      "url": null,
      "venue": "chain of thought"
    }
  41. agent-native architectures · every-writings · 2026-01-09 (day)

    Original location · source-a25c6c05dbc53b94b06a · source-0b0575825a62ffc68257

    Original structured fields
    {
      "date": "2026-01-09",
      "id": "wrt-agent-native",
      "kind": "essay",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-agent-native",
        "src-c-agent-native"
      ],
      "summary": "'agent-native architectures: how to build apps after the end of code' — features written in english, not code; anthropic's mike krieger reportedly uses the framing.",
      "themes": [
        "agent-era work",
        "taste as moat"
      ],
      "title": "agent-native architectures",
      "traction": "hn ~23 points",
      "url": "https://every.to/guides/agent-native",
      "venue": "every"
    }
  42. the proof postmortem · every-writings · 2026-03-20 (day)

    Original location · source-097d9dbc7bd116bd3038 · source-5f27727c653359f2c670 · source-09aed64d2b700d07a42c

    Original structured fields
    {
      "date": "2026-03-20",
      "id": "wrt-vibe-postmortem",
      "kind": "essay",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-vibe-viral",
        "src-i-proof-pod",
        "src-p-neuron"
      ],
      "summary": "'when your vibe coded app goes viral—and then goes down' — proof went viral, fell over under load, and the postmortem became the content. the coding-in-public ethos at its most honest.",
      "themes": [
        "coding in public"
      ],
      "title": "the proof postmortem",
      "traction": "thousands of docs in 48h; then it fell over",
      "url": null,
      "venue": "every"
    }
  43. after automation · every-writings · 2026-05-21 (day)

    Original location · source-7c278433f0b21c9f9b0d · source-2216b5996f1cdd6fc7d6

    Original structured fields
    {
      "date": "2026-05-21",
      "id": "wrt-after-automation",
      "kind": "essay",
      "person": "dan",
      "quotes": [
        {
          "sourceId": "src-p-after-automation",
          "text": "ai progress creates more work for humans, not less"
        }
      ],
      "sourceIds": [
        "src-p-after-automation",
        "src-c-after-automation",
        "src-p-after-automation"
      ],
      "summary": "'after automation' — the ~8,000-word manifesto: agents write the code, draft the emails, handle support; yet every grew 4→30 humans since gpt-3 and there's more human work than ever. 'don't do your work. tend your loop.'",
      "themes": [
        "agent-era work",
        "allocation economy"
      ],
      "title": "after automation",
      "traction": null,
      "url": null,
      "venue": "every"
    }
  44. ai & i · every-writings · 2023– (approximate)

    Original location · source-829f97f33a2542c2ae81 · source-ade5e279c89f559c259b · source-8f28e988eb610498faf6 · source-5409ae2e7874ff46e055

    Original structured fields
    {
      "date": "2023–",
      "id": "wrt-ai-and-i",
      "kind": "podcast",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-h-ai-and-i-ep1",
        "src-p-applepod",
        "src-p-transistor",
        "src-p-listennotes"
      ],
      "summary": "ai & i — the twice-weekly show where guests screen-share their actual chat histories: reid hoffman, tyler cowen, kevin kelly, dwarkesh patel, sarah tavel, mike krieger, guillermo rauch, claire vo, and the internal roster.",
      "themes": [
        "coding in public",
        "agent-era work"
      ],
      "title": "ai & i",
      "traction": "~120+ episodes",
      "url": "https://podcasts.apple.com/is/podcast/ai-i/id1719789201",
      "venue": "ai & i"
    }
  45. vibe check · every-writings · 2025– (approximate)

    Original location · source-e3bc6522a2f687d72b3a · source-760a2019c6fb572009c8 · source-a216e8a14f8336ef5904

    Original structured fields
    {
      "date": "2025–",
      "id": "wrt-vibe-check",
      "kind": "post",
      "person": "dan",
      "quotes": [],
      "sourceIds": [
        "src-p-author-newest",
        "src-c-vibe-opus5",
        "src-h-vibe-check-mobile"
      ],
      "summary": "vibe check — day-zero hands-on reviews of frontier models under early access: o3, codex, gpt-5, sonnet 4.5, opus 4.5, cursor 3.0, fable. the franchise that requires lab relationships.",
      "themes": [
        "agent-era work",
        "coding in public"
      ],
      "title": "vibe check",
      "traction": null,
      "url": null,
      "venue": "every"
    }
  46. divinations · every-writings · 2020–2023 (approximate)

    Original location · source-9a0a7744e556e7acb885

    Original structured fields
    {
      "date": "2020–2023",
      "id": "wrt-divinations",
      "kind": "essay",
      "person": "nathan",
      "quotes": [],
      "sourceIds": [
        "src-p-divinations-intro",
        "src-p-divinations-intro"
      ],
      "summary": "divinations — business strategy explainers (five forces, quibi, sonos, roam) that became the bundle's analytical spine; ends when nathan leaves for lex.",
      "themes": [
        "the bundle"
      ],
      "title": "divinations",
      "traction": null,
      "url": null,
      "venue": "divinations"
    }
  47. means of creation · every-writings · 2020–2021 (approximate)

    Original location · source-48397c84681f94eb6128 · source-042f7bf2eb9e4c851f47 · source-8806154272672a9a63f7

    Original structured fields
    {
      "date": "2020–2021",
      "id": "wrt-means-of-creation",
      "kind": "podcast",
      "person": "nathan",
      "quotes": [],
      "sourceIds": [
        "src-h-moc-announce",
        "src-p-moc-launch",
        "src-p-moc-leave"
      ],
      "summary": "means of creation — the weekly live show on the passion economy with li jin; moved out of the every bundle to its own substack in late 2021 when her career turned toward variant fund.",
      "themes": [
        "the bundle"
      ],
      "title": "means of creation",
      "traction": null,
      "url": null,
      "venue": "every"
    }
  48. napkin math · every-writings · 2021–2025 (approximate)

    Original location · source-6c74c565ce0b6dff4ac5 · source-46c15bb1e7a139e71934 · source-1198eae345f90114ec3d

    Original structured fields
    {
      "date": "2021–2025",
      "id": "wrt-napkin-math",
      "kind": "essay",
      "person": "evan",
      "quotes": [],
      "sourceIds": [
        "src-p-napkin-handoff",
        "src-h-evan-fulltime",
        "src-h-napkin-math-page"
      ],
      "summary": "napkin math — the finance and unit-economics column handed from adam keesling to evan armstrong; ~20k readers and 500k+ post views by early 2022, sponsorships from masterworks and axios. ended with his 2025 departure.",
      "themes": [
        "the bundle"
      ],
      "title": "napkin math",
      "traction": "~500,000 words over four years",
      "url": null,
      "venue": "napkin math"
    }
  49. everyone keeps leaving · people-controversies · 2025 (year)

    Original location · source-d454c12c42388b6b7ac9 · source-8153ced17dc0fa60bd50 · source-e388857b433a1eddce91 · source-6cc8d7ce30207fbbcb48

    Original structured fields
    {
      "date": "2025",
      "detail": "the columnist-retention pattern — the people who build gravity inside every keep leaving with it: keesling, li jin, fadeke, nathan to lex, evan to the leverage. the list-portability promise made leaving easier by design.",
      "id": "cty-people-retention",
      "reaction": "read either as the model's failure or its honest feature — every brands the departures as incubation, critics call it the magazine problem it was supposed to solve.",
      "sourceIds": [
        "src-p-evan-leverage",
        "src-p-spinning-out-lex",
        "src-i-elysian",
        "src-i-fadeke-linkedin"
      ],
      "title": "everyone keeps leaving"
    }