Published text

Structured research records

1. the bundle hack · every-eras · 2019–2020 (approximate)

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   {
     "id": "bundle",
     "range": "2019–2020",
     "summary": "superorganizers and divinations merge into a hacked-together substack bundle — the everything bundle.",
     "title": "the bundle hack"
   }

2. the writer collective · every-eras · 2021–2022 (approximate)

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   {
     "id": "columnists",
     "range": "2021–2022",
     "summary": "every leaves substack for its own cms, runs the writer-collective model, and fills out to a dozen publications.",
     "title": "the writer collective"
   }

3. the hard summer · every-eras · 2022–2023 (approximate)

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   {
     "id": "cooling",
     "range": "2022–2023",
     "summary": "the newsletter wave cools, twitter referral dies, lex incubates and spins out — the hard summer.",
     "title": "the hard summer"
   }

4. the ai pivot · every-eras · 2023–2025 (approximate)

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   {
     "id": "ai-pivot",
     "range": "2023–2025",
     "summary": "the solo-founder reset: kate lee as eic, the allocation economy essay, and the eir studio shipping ai apps.",
     "title": "the ai pivot"
   }

5. the agent era · every-eras · 2025– (approximate)

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   {
     "id": "recent",
     "range": "2025–",
     "summary": "the app suite goes ga — cora, monologue, sparkle v3 — a sip seed, the master plan, and the agent-native era.",
     "title": "the agent era"
   }

6. firefly founded at penn · every-timeline · 2011-09 (month) · confirmed (original editorial confidence)

   Original location · source-15089ae553e0781e38f2 · source-8d1ed670e0dfaabfb5d8 · source-4cf97b0dc87339d729fc

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   {
     "confidence": "confirmed",
     "date": "2011-09",
     "detail": "dan shipper cofounds firefly — co-browsing customer-support software built at upenn with justin meltzer. first check: $20k from first round's dorm room fund, its first-ever investment.",
     "era": "bundle",
     "id": "evt-firefly-founded",
     "sourceIds": [
       "src-p-techcrunch-firefly",
       "src-p-firstround",
       "src-p-linkedin-dan"
     ],
     "title": "firefly founded at penn"
   }

7. the $2.5m pega exit · every-timeline · 2014-07-01 (day) · confirmed (original editorial confidence)

   Original location · source-861e52ab0ca81de6dbce · source-a35390ff4cc26f2ef460 · source-ae4b70b20eb514aba184

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   {
     "confidence": "confirmed",
     "date": "2014-07-01",
     "detail": "pegasystems acquires profeatable corporation (firefly) for $2.5m cash per its 10-q — announced june 9, the day shipper flew from graduation to boston to close it. both founders join pega.",
     "era": "bundle",
     "id": "evt-firefly-exit",
     "sourceIds": [
       "src-p-sec-10q",
       "src-p-sec-pr",
       "src-p-bi-2014"
     ],
     "title": "the $2.5m pega exit"
   }

8. the wilderness years · every-timeline · 2016 (year) · confirmed (original editorial confidence)

   Original location · source-712a2d40e653dadfcd36 · source-4cf97b0dc87339d729fc · source-33384e724aceeb20b382

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   {
     "confidence": "confirmed",
     "date": "2016",
     "detail": "the wilderness years, 2016–2019 — travels, four drafts of a novel, an illustrated novella about entrepreneurship, angel investing, and an eir seat at nyc venture studio prehype. 'it wasn't until fall of 2019 that i landed on this newsletter.'",
     "era": "bundle",
     "id": "evt-wilderness",
     "sourceIds": [
       "src-p-sultan",
       "src-p-linkedin-dan",
       "src-p-quartz-author"
     ],
     "title": "the wilderness years"
   }

9. superorganizers begins · every-timeline · 2019-08 (month) · confirmed (original editorial confidence)

   Original location · source-5ad12f219506d1ccd640 · source-317facc3064659d9f47c

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   {
     "confidence": "confirmed",
     "date": "2019-08",
     "detail": "superorganizers launches on substack — interviews with obsessively productive people about their systems. conceived as audience research for a software company shipper wanted to start.",
     "era": "bundle",
     "id": "evt-superorganizers",
     "sourceIds": [
       "src-p-author-oldest",
       "src-p-amediaoperator",
       "src-p-amediaoperator"
     ],
     "title": "superorganizers begins"
   }

10. the cofounding call · every-timeline · 2019-11-28 (day) · confirmed (original editorial confidence)

    Original location · source-2be3913be27d60fe15a7 · source-d994a4c4dc959c68bab0

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    {
      "confidence": "confirmed",
      "date": "2019-11-28",
      "detail": "the thanksgiving call — shipper pitches nathan baschez (substack's first employee, co-creator of product hunt) on a bundle of business newsletters; baschez sends back a growth-model spreadsheet within the hour. divinations begins weeks later.",
      "era": "bundle",
      "id": "evt-thanksgiving-call",
      "sourceIds": [
        "src-p-spinning-out-lex",
        "src-p-spinning-out-lex",
        "src-p-divinations-intro"
      ],
      "title": "the cofounding call"
    }

11. sparkle, the first app · every-timeline · 2020-01-23 (day) · confirmed (original editorial confidence)

    Original location · source-50376c3e0bf89cd81840 · source-891dc2d28f2d25738cef

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    {
      "confidence": "confirmed",
      "date": "2020-01-23",
      "detail": "sparkle v1 ships — a mac tray app auto-sorting desktop/downloads into para-style folders, bundled exclusively with superorganizers premium. the software-plus-writing bundle predates every itself.",
      "era": "bundle",
      "id": "evt-sparkle-v1",
      "sourceIds": [
        "src-h-sparkle-v1-launch",
        "src-c-sparkle-orig"
      ],
      "title": "sparkle, the first app"
    }

12. the everything bundle · every-timeline · 2020-04-13 (day) · confirmed (original editorial confidence)

    Original location · source-2c943dfc58b921a9f5fd · source-0d87df6f3186f066d121 · source-fb1fb7c7550a447ba0a9 · source-0133cab763406027e986

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    {
      "confidence": "confirmed",
      "date": "2020-04-13",
      "detail": "the everything bundle launches on substack — superorganizers + divinations for $15/mo (vs $35 separately). 'almost doubled our paid list overnight.' substack had no bundle primitive; it was hacked together via a parent publication.",
      "era": "bundle",
      "id": "evt-everything-bundle",
      "sourceIds": [
        "src-i-bundle-launch",
        "src-h-bundle-launch",
        "src-p-bundle-announce",
        "src-c-bundle-launch"
      ],
      "title": "the everything bundle"
    }

13. substack builds the merge · every-timeline · 2020-06-07 (day) · confirmed (original editorial confidence)

    Original location · source-3cc904d5a41bf5d729af · source-b2722e3fa16edfb63c78

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    {
      "confidence": "confirmed",
      "date": "2020-06-07",
      "detail": "substack builds them a real merge — 'everything' becomes a parent publication with independent child newsletters. baschez's 'bundle magic' essay names the thesis: capture wasted demand between casual and committed fans.",
      "era": "bundle",
      "id": "evt-substack-merge",
      "sourceIds": [
        "src-h-substack-merge",
        "src-i-bundle-magic",
        "src-h-substack-merge"
      ],
      "title": "substack builds the merge"
    }

14. means of creation · every-timeline · 2020-08-19 (day) · confirmed (original editorial confidence)

    Original location · source-03edbb80184d6dbb7566 · source-cb7ffb1ba8e455f758a0

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    {
      "confidence": "confirmed",
      "date": "2020-08-19",
      "detail": "means of creation announced — a weekly live show on the passion economy hosted by li jin (who coined the term) and baschez. the bundle's first show rather than essay-letter.",
      "era": "bundle",
      "id": "evt-means-of-creation",
      "sourceIds": [
        "src-h-moc-announce",
        "src-p-moc-launch",
        "src-p-moc-launch"
      ],
      "title": "means of creation"
    }

15. eight newsletters · every-timeline · 2020-12 (month) · confirmed (original editorial confidence)

    Original location · source-95214c660880d70c2d90 · source-8b5df6a120a27f8e2e29 · source-439eace650a7224aec18

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    {
      "confidence": "confirmed",
      "date": "2020-12",
      "detail": "the bundle fills out — praxis (tiago forte), almanack (nat eliason), free radicals, ask jerry, the long conversation, napkin math (adam keesling). eight newsletters by the january letter.",
      "era": "bundle",
      "id": "evt-bundle-fills",
      "sourceIds": [
        "src-h-ask-jerry",
        "src-p-letter",
        "src-p-letter",
        "src-h-tlc-intro"
      ],
      "title": "eight newsletters"
    }

16. the every rebrand and substack exit · every-timeline · 2021-01-25 (day) · confirmed (original editorial confidence)

    Original location · source-00d766c621961d9cddd4 · source-8b5df6a120a27f8e2e29 · source-2c46891d36d71204bfef · source-16c4284ad46fcc333ab7

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2021-01-25",
      "detail": "'the everything bundle is now every' — rebrand, migration off substack onto a homegrown rails cms, the writer-collective structure disclosed (leads get ~50% of attributed subscription profit, advances, email-list portability), and a $600k pre-seed from bedrock's eric stromberg. ~2,400 paid subs, 750k cumulative readers.",
      "era": "columnists",
      "id": "evt-every-launch",
      "sourceIds": [
        "src-h-introducing-every",
        "src-p-letter",
        "src-h-axios-leaves-substack",
        "src-p-bi-substack-leave"
      ],
      "title": "the every rebrand and substack exit"
    }

17. the napkin math handoff · every-timeline · 2021-04 (month) · confirmed (original editorial confidence)

    Original location · source-78c4d2b91e6e39cfbd02 · source-eabf4c5a41c1ce5551cd

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    {
      "confidence": "confirmed",
      "date": "2021-04",
      "detail": "napkin math changes hands — adam keesling departs; evan armstrong (whose own newsletter was folded in a modest acquihire) becomes lead writer. he later publishes his every contract and a model of the deal.",
      "era": "columnists",
      "id": "evt-napkin-handoff",
      "sourceIds": [
        "src-p-napkin-handoff",
        "src-p-napkin-handoff",
        "src-p-evan-contract"
      ],
      "title": "the napkin math handoff"
    }

18. thirteen publications · every-timeline · 2021-12-26 (day) · confirmed (original editorial confidence)

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    {
      "confidence": "confirmed",
      "date": "2021-12-26",
      "detail": "homepage snapshot: '40,000+ curious business people,' thirteen publications listed, $1-for-two-weeks trial. the bundle's widest extent — before the churn begins.",
      "era": "columnists",
      "id": "evt-40k-homepage",
      "sourceIds": [
        "src-h-wayback-home-dec21"
      ],
      "title": "thirteen publications"
    }

19. ordinary astronauts · every-timeline · 2022-07-25 (day) · confirmed (original editorial confidence)

    Original location · source-dfba01b7ad3b35b02c41

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    {
      "confidence": "confirmed",
      "date": "2022-07-25",
      "detail": "ordinary astronauts launches — dan and nathan's weekly podcast on tech and the psychology of work; runs through mid-2023.",
      "era": "columnists",
      "id": "evt-ordinary-astronauts",
      "sourceIds": [
        "src-h-ordinary-astronauts"
      ],
      "title": "ordinary astronauts"
    }

20. lex launches · every-timeline · 2022-10-16 (day) · confirmed (original editorial confidence)

    Original location · source-4870d8f4e6d799781eea · source-b5ce4a88fca8e680ac79 · source-e225fb6b790d9536a2e8 · source-45d5e50fad47508601fd

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    {
      "confidence": "confirmed",
      "date": "2022-10-16",
      "detail": "lex launches inside every — an ai word processor baschez built nights and weekends after parental leave. ~25,000 waitlist signups in 24 hours, 1m tweet impressions; sequoia puts it in a gen-ai market map.",
      "era": "cooling",
      "id": "evt-lex-launch",
      "sourceIds": [
        "src-h-lex-announce",
        "src-h-how-lex-happened",
        "src-h-tc-lex",
        "src-h-nathan-threads"
      ],
      "title": "lex launches"
    }

21. the ai turn · every-timeline · 2022-11-10 (day) · confirmed (original editorial confidence)

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    {
      "confidence": "confirmed",
      "date": "2022-11-10",
      "detail": "'ai and the age of the individual' — the chain of thought essay that pivots dan's coverage to ai weeks before chatgpt ships. 'going back will feel like trying to hike a mountain in high heels.'",
      "era": "cooling",
      "id": "evt-age-of-individual",
      "sourceIds": [
        "src-p-ai-individual"
      ],
      "title": "the ai turn"
    }

22. the lenny bot · every-timeline · 2023-02-08 (day) · confirmed (original editorial confidence)

    Original location · source-2c0e7a7463492fbbc101 · source-a6510773ecf0a92f75b4

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    {
      "confidence": "confirmed",
      "date": "2023-02-08",
      "detail": "the lenny bot — dan builds a gpt-3 q&a bot over lenny rachitsky's archive; lenny's highest-traffic day ever, ~3,000 users on day one, ~2% day-two retention. dan publishes the honest metrics and the code.",
      "era": "cooling",
      "id": "evt-lenny-bot",
      "sourceIds": [
        "src-h-lenny-bot",
        "src-h-lenny-bot-metrics"
      ],
      "title": "the lenny bot"
    }

23. the ai-media thesis · every-timeline · 2023-05-04 (day) · confirmed (original editorial confidence)

    Original location · source-da120e7c428ba3a32f7c

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    {
      "confidence": "confirmed",
      "date": "2023-05-04",
      "detail": "'ai is transforming media forever, here's how' — the thesis post: de-risked formats get automated; discloses lucas crespo's gpt-4 digest bot built in two days with zero prior programming.",
      "era": "cooling",
      "id": "evt-ai-media-essay",
      "sourceIds": [
        "src-p-media-ai",
        "src-p-media-ai"
      ],
      "title": "the ai-media thesis"
    }

24. the hard summer · every-timeline · 2023-07 (month) · confirmed (original editorial confidence)

    Original location · source-9612658d548f4e895bc6

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    {
      "confidence": "confirmed",
      "date": "2023-07",
      "detail": "the hard summer — x's algorithm cuts referral traffic, the ai sugar-rush raises the bar for viral writing, and nathan leaves for lex. monthly revenue shrinks toward break-even; dan calls it 'a new founding moment.'",
      "era": "cooling",
      "id": "evt-hard-summer",
      "sourceIds": [
        "src-p-master-plan",
        "src-p-master-plan"
      ],
      "title": "the hard summer"
    }

25. the lex spinout · every-timeline · 2023-08-22 (day) · confirmed (original editorial confidence)

    Original location · source-2be3913be27d60fe15a7 · source-7b22ce28442aa1dc6a72 · source-e225fb6b790d9536a2e8 · source-14a72ef0960adcf88aae

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2023-08-22",
      "detail": "lex spins out as lex ai, inc. — nathan becomes ceo with a $2.75m true ventures seed. the rationale becomes the template: venture-scale software shouldn't live inside a media company; incubate via writing, spin out when warranted.",
      "era": "cooling",
      "id": "evt-lex-spinout",
      "sourceIds": [
        "src-p-spinning-out-lex",
        "src-h-lex-seed-post",
        "src-h-tc-lex",
        "src-h-prnewswire-lex"
      ],
      "title": "the lex spinout"
    }

26. kate lee joins · every-timeline · 2023-10-30 (day) · confirmed (original editorial confidence)

    Original location · source-a061eb1bac6a47d4d3fb · source-9612658d548f4e895bc6

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2023-10-30",
      "detail": "kate lee joins as editor-in-chief — ex-publisher of stripe press, first head of content at medium, former icm literary agent. 'our professionalism, quality, consistency, and attention to detail immediately shot up.'",
      "era": "ai-pivot",
      "id": "evt-kate-lee",
      "sourceIds": [
        "src-p-kate-lee",
        "src-p-kate-lee",
        "src-p-master-plan"
      ],
      "title": "kate lee joins"
    }

27. ai & i begins · every-timeline · 2023-11-15 (day) · confirmed (original editorial confidence)

    Original location · source-95b78a4279b48173594f · source-9a3a2fcaca052f675783

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    {
      "confidence": "confirmed",
      "date": "2023-11-15",
      "detail": "the podcast debuts as 'how do you use chatgpt?' — episode one is sahil lavingia buying a building with chatgpt. renamed ai & i by mid-2024; the format is screen-sharing guests' actual chat histories.",
      "era": "ai-pivot",
      "id": "evt-ai-and-i",
      "sourceIds": [
        "src-h-ai-and-i-ep1",
        "src-p-applepod",
        "src-p-applepod"
      ],
      "title": "ai & i begins"
    }

28. the allocation economy · every-timeline · 2024-01-19 (day) · confirmed (original editorial confidence)

    Original location · source-00525135d21744c29076 · source-8673254f622c06c8cb4e

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-01-19",
      "detail": "'the knowledge economy is over. welcome to the allocation economy' — the framework essay: makers become managers, judged on how well you allocate and manage resources, not what you know. coins 'model manager.'",
      "era": "ai-pivot",
      "id": "evt-allocation-economy",
      "sourceIds": [
        "src-p-allocation",
        "src-p-allocation",
        "src-h-alloc-econ-repub"
      ],
      "title": "the allocation economy"
    }

29. the first eir · every-timeline · 2024-05 (month) · confirmed (original editorial confidence)

    Original location · source-8ffc61177dd15a1d43bc · source-d12dfbf2fb22d4242de3 · source-ec13e123905963fd2547

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-05",
      "detail": "brandon gell joins as first entrepreneur-in-residence — the clyde founder (raised $50m+, sold to cover genius) arrives to test whether a media company can launch products. consulting quietly begins the same season.",
      "era": "ai-pivot",
      "id": "evt-gell-joins",
      "sourceIds": [
        "src-h-every-studio",
        "src-p-gell-joins",
        "src-p-gell-linkedin"
      ],
      "title": "the first eir"
    }

30. spiral launches · every-timeline · 2024-06-18 (day) · confirmed (original editorial confidence)

    Original location · source-365254fa8b62965e8c0b · source-7de78e984cfb231f7833 · source-387315d62c8db5cc4b76

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-06-18",
      "detail": "spiral launches — the prompt-builder that automates repetitive writing tasks, grown from dan's april claude workflow. 3,000 users and 16,000 runs in four weeks, all organic.",
      "era": "ai-pivot",
      "id": "evt-spiral",
      "sourceIds": [
        "src-p-introducing-spiral",
        "src-i-spiral-launch",
        "src-h-spiral-3k"
      ],
      "title": "spiral launches"
    }

31. master plan i · every-timeline · 2024-07-18 (day) · confirmed (original editorial confidence)

    Original location · source-9612658d548f4e895bc6

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-07-18",
      "detail": "'every's master plan' — the turnaround memo: writing reframed from luxury to 'the core process by which everything else in the business worked'; names the core team; mrr +8% over 45 days.",
      "era": "ai-pivot",
      "id": "evt-master-plan-1",
      "sourceIds": [
        "src-p-master-plan",
        "src-p-master-plan"
      ],
      "title": "master plan i"
    }

32. sparkle, rebuilt with ai · every-timeline · 2024-08-14 (day) · confirmed (original editorial confidence)

    Original location · source-23336e4352233fd65193 · source-7ffeced192c677fe4d2c

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-08-14",
      "detail": "sparkle relaunches as an ai file organizer — rebuilt by eir gell and developer javi ezpeleta on gpt-4 (filenames only, deleted after 30 days). the bundle becomes sparkle + spiral + lex access + writing at $20/mo.",
      "era": "ai-pivot",
      "id": "evt-sparkle-ai",
      "sourceIds": [
        "src-h-sparkle-launch",
        "src-c-introducing-sparkle"
      ],
      "title": "sparkle, rebuilt with ai"
    }

33. every studio · every-timeline · 2024-10-16 (day) · confirmed (original editorial confidence)

    Original location · source-8ffc61177dd15a1d43bc · source-7690601529d446780bda

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-10-16",
      "detail": "every studio announced — the product-incubation arm formalized with five eirs (kieran klaassen, cassius kiani, naveen naidu, edmar ferreira) and a $150k 'speed round' from sahil lavingia to fund incubations.",
      "era": "ai-pivot",
      "id": "evt-every-studio",
      "sourceIds": [
        "src-h-every-studio",
        "src-h-gell-linkedin"
      ],
      "title": "every studio"
    }

34. cora incubates · every-timeline · 2024-12 (month) · confirmed (original editorial confidence)

    Original location · source-0df4298e79fd74f8ed08 · source-09bf331107e34a651d79 · source-718e03ed880263392d61

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2024-12",
      "detail": "cora incubates — eir kieran klaassen builds the mvp in a night after a call with gell: 'reimagining email in the age of generative ai.' the waitlist crosses 10,000 by february.",
      "era": "ai-pivot",
      "id": "evt-cora-incubated",
      "sourceIds": [
        "src-h-cora-podcast-3mo",
        "src-h-cora-bundle",
        "src-p-cora-intro"
      ],
      "title": "cora incubates"
    }

35. the consulting arm · every-timeline · 2025-02-10 (day) · confirmed (original editorial confidence)

    Original location · source-f16601f212c9eff5a4bc

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-02-10",
      "detail": "every consulting announced — after nine months of quiet operation: ai adoption work for mid-to-large orgs, a proprietary 'paradigm' reporting tool, claimed nps over 70.",
      "era": "recent",
      "id": "evt-consulting",
      "sourceIds": [
        "src-h-every-consulting"
      ],
      "title": "the consulting arm"
    }

36. the lead writer leaves · every-timeline · 2025-04 (month) · confirmed (original editorial confidence)

    Original location · source-aab2959676c6e2acd935 · source-d09148f3b678b4cd472a · source-f6abb932ee56a0848812 · source-5a4e37d36c4766ce4316

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-04",
      "detail": "evan armstrong departs to found the leverage — after ~500,000 words as lead writer; 'as an equity holder, i certainly hope so.' napkin math winds down with him.",
      "era": "recent",
      "id": "evt-evan-leaves",
      "sourceIds": [
        "src-p-evan-leverage",
        "src-h-evan-interview",
        "src-h-leverage-about",
        "src-i-leverage-first"
      ],
      "title": "the lead writer leaves"
    }

37. the sip seed and the nyt · every-timeline · 2025-05-21 (day) · confirmed (original editorial confidence)

    Original location · source-fee70231b8993f4b68b4 · source-298356d37504d244a285 · source-52cf624bfca3b9f87b75

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-05-21",
      "detail": "the $2m 'sip seed' — co-led by reid hoffman and startingline vc with will england; a drawdown structure ('we can draw it down when we need it'), ~$500k drawn by mid-2025. same day: the new york times asks 'will writing survive a.i.?' — $25m valuation per shipper.",
      "era": "recent",
      "id": "evt-sip-seed",
      "sourceIds": [
        "src-p-raised",
        "src-p-nyt",
        "src-p-finsmes",
        "src-p-raised",
        "src-p-nyt"
      ],
      "title": "the sip seed and the nyt"
    }

38. cora goes ga · every-timeline · 2025-06-26 (day) · confirmed (original editorial confidence)

    Original location · source-99e8b2acbae85644850c · source-a38b9566c94647177b00

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-06-26",
      "detail": "cora goes ga — the 'ai chief of staff for your inbox': screens email, pre-drafts replies in your voice, twice-daily brief. 2,500 beta users, 10k waitlist; nearly burned six figures on inference before cost-downs.",
      "era": "recent",
      "id": "evt-cora-ga",
      "sourceIds": [
        "src-p-cora-beta",
        "src-h-cora-transcript",
        "src-p-cora-beta"
      ],
      "title": "cora goes ga"
    }

39. the lenny episode · every-timeline · 2025-07-17 (day) · confirmed (original editorial confidence)

    Original location · source-5706e830fc2527b0dc30

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-07-17",
      "detail": "lenny's podcast feature — '15 people, 7-figure revenue, 100% ai-written code'; agents named friday and charlie; the ai-operations-lead thesis lands in the largest product newsletter.",
      "era": "recent",
      "id": "evt-lenny-feature",
      "sourceIds": [
        "src-h-lenny-episode",
        "src-h-lenny-episode"
      ],
      "title": "the lenny episode"
    }

40. monologue · every-timeline · 2025-09-16 (day) · confirmed (original editorial confidence)

    Original location · source-80e60013483712cc615f · source-1f59fd46d79bacf9ef81

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-09-16",
      "detail": "monologue launches — ai voice dictation for mac, built by eir naveen naidu's first version in a weekend; ~7,000 dictations a day at launch. the bundle price is now $30/mo.",
      "era": "recent",
      "id": "evt-monologue",
      "sourceIds": [
        "src-p-monologue",
        "src-p-monologue",
        "src-h-monologue-podcast"
      ],
      "title": "monologue"
    }

41. master plan ii · every-timeline · 2025-09-26 (day) · confirmed (original editorial confidence)

    Original location · source-90c4855a1392d149e04f

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-09-26",
      "detail": "'every's master plan: part ii' — the numbers memo: ~$1.2m arr growing ~15% mom, 15 fte, consulting pacing $1–2m, under $2m raised total. 'live in the future → write what we see → build what's missing → teach what works.'",
      "era": "recent",
      "id": "evt-master-plan-2",
      "sourceIds": [
        "src-p-master-plan-2",
        "src-p-master-plan-2"
      ],
      "title": "master plan ii"
    }

42. compound engineering · every-timeline · 2025-12-11 (day) · confirmed (original editorial confidence)

    Original location · source-58e0b7e85ea70040493d · source-7faee9b196154c4fbb09 · source-fb99bc2bbafe7e6b5902

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2025-12-11",
      "detail": "'compound engineering' goes public — kieran klaassen's name for agent workflows where each task makes the system smarter; every ships it as a claude code plugin. opus 4.5 'collapsed six months of dev work into one week' ships the same season.",
      "era": "recent",
      "id": "evt-compound-engineering",
      "sourceIds": [
        "src-p-compound",
        "src-p-compound",
        "src-h-claude-code-team",
        "src-c-compound-eng"
      ],
      "title": "compound engineering"
    }

43. proof and plus one · every-timeline · 2026-03 (month) · confirmed (original editorial confidence)

    Original location · source-205600839c8d7de4a8b4 · source-cb31ec0e8633003bf285 · source-4c52165bf76e8b115a95 · source-442f0a52d5991ac12d6f

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2026-03",
      "detail": "proof and plus one — a vibe-coded collaborative doc editor goes viral and falls over (the postmortem is the content), and one-click ai coworkers land in slack. every's own agent employee is named claudie.",
      "era": "recent",
      "id": "evt-proof-plusone",
      "sourceIds": [
        "src-p-proof",
        "src-p-vibe-viral",
        "src-p-plusone",
        "src-i-plus-one-help"
      ],
      "title": "proof and plus one"
    }

44. sparkle, agent-native · every-timeline · 2026-04-14 (day) · confirmed (original editorial confidence)

    Original location · source-3e1825a465930cddad6e · source-0dab8eb2161a3458033c

    Original structured fields

    {
      "confidence": "confirmed",
      "date": "2026-04-14",
      "detail": "sparkle re-relaunches agent-native — 'marie kondo your mac' on the claude code sdk, opus for structure proposals, haiku for classification. the 2020 tray app becomes an agent.",
      "era": "recent",
      "id": "evt-sparkle-2026",
      "sourceIds": [
        "src-h-sparkle-2026",
        "src-h-sparkle-inherited"
      ],
      "title": "sparkle, agent-native"
    }